TechWeb

VIVmag Launches Invitation-Only Affiliate Program

Dec 30, 2010 (11:12 AM EST)
URL: http://www.techweb.com/show-press-release/X822554/vivmag-launches-invitation-only-affiliate-program.html

New VIVmaven Network Unlocks Exclusive Content and Promotional Tools to Enable Women Bloggers all over the Digital World to Raise Their Collective Voices

NEW YORK, Dec. 30, 2010 /PRNewswire/ -- VIVmag, the original all-digital women's lifestyle magazine, today announced the launch of its new VIVmaven affiliate network, designed to offer mutually beneficial growth opportunities to help expand readership and revenue for both VIVmag and the women's lifestyle blogger and digital media communities. In making the announcement, VIVmag introduced some of its first VIVmaven affiliates: The B.C. Chronicles blogger Barbara Crooks, K. Tyson Perez of New York Times' noted UNVOGUE.com and FitWanderer blogger Karen Regn.

VIVmag has embraced this unique opportunity to enable women and fashion bloggers around the globe to excel. Unlike the one-size-fits-all approach common with affiliate providers, the VIVMaven Network enables VIVmag to weave itself into the fold of the female-driven blogging community and become an active participant in supporting and empowering this growing niche.

As a member of the VIVmaven Network, mommybloggers and others covering fashion, lifestyle and empowerment as well as digital reading aficionados, will gain exclusive, advance access to each VIVmag issue before it launches. VIVmaven affiliates also benefit from a strong revenue share for newly generated VIVmag memberships purchased through their blogs or websites. The exclusive program will also include a listing and promotional opportunities on the VIVmag.com website, as well as direct access to the digital publishing pioneer to build customizable offers and promotions.

"The time is right for us to extend our wings and embrace strategic partnerships with influential bloggers and with their communities, to invite the women of the world to share in one unified conversation," said Jeanniey Mullen, global executive vice president and chief marketing officer for VIVmag. "VIVmag's passion for inspiring and motivating women to live a balanced, engaging and healthy lifestyle is at the heart of our mission. We are thrilled to see so many others out there who share our same beliefs."

VIVmag aims to welcome 100 of the most widely-read bloggers in their niche into the VIVmaven Network by the end of 2011. VIVmag's Vice President of Marketing Adrienne Wallace says the number of active affiliates could translate into 100,000 new paid VIVmag memberships, offering revenue share for the bloggers.

"VIVmag has established itself as a pioneer brand in the digital publishing space," Wallace said. "This is a wonderful opportunity to extend VIVmag's brand reach and reader interaction through social media by leveraging the best players in the blogosphere. These are extraordinary, engaged and digitally adept people who share a commitment to VIVmag's seven core values: fashion, beauty, travel, health, awareness, fitness and wellness."

Among the inaugural VIVmavens are The B.C. Chronicles blogger Barbara Crooks, UNVOGUE.com's K. Tyson Perez and FitWanderer blogger Karen Regn.

Chronicling her own life's journey through relationships built on love, generosity and faith, Crooks' blog offers a glimpse into the daily life of a strong, single mother empowered by awareness.

"VIVmag's coverage of real issues that affect real women truly resonates with me and my readers. I'm drawn to and share VIVmag's passion for empowerment, balance and vitality," Crooks said. "This is a great opportunity for me to help expand the voice of strong, empowered women."

"As UNVOGUE is a digital fashion magazine, we can truly appreciate the all-digital women's magazine that is VIVmag," Perez said. "We admire the multimedia experience, design, appreciation for luxury, diversity and thought-provoking content that distinguished women crave being provided in VIVmag. The opportunity to align as an affiliate of the VIVmag brand is a benefit to those of us with like goals in an ever-changing landscape."

FitWanderer covers travel, fitness and wellness content for women who love to indulge their wanderlust. "I've been a huge fan of VIVmag's rich features covering fitness, health and world travel, and am thrilled to work directly with this dynamic publication to share content and readership," Regn said.  

The VIVmavens' home pages feature an integrated direct link for readers to subscribe to VIVmag and start enjoying its dynamic, interactive content delivered every other month directly to their PC, Mac, iPad or iPhone.

Approved members of the VIVmaven Network can enjoy as much as 25 percent revenue share per subscription and can leverage the brand power of this preeminent award-winning luxury digital magazine for women to grow their own subscriber base. Now with more than 350,000 subscribers, VIVmag earned national and international recognition this year, winning silver in the International DIGITAL MAGAZINE AWARDS competition in the Lifestyle Magazine of the Year category, celebrating the best magazines and individuals from the digital publishing industry and being named the Leading Digital Edition for its March/April 2010 issue at min's Editorial & Design Awards in November.

To find out more about joining the VIVmaven Network, contact VIVmag at http://vivmag.com/contact-us and select "Strategic Alliances and Partnerships."

About VIVmag

VIVmag is a first: It's an exclusively digital, 100% interactive magazine that delivers reliable, accurate service journalism in fitness, wellness, fashion, beauty, awareness and nutrition. Its audience of savvy women is genuinely committed to leading healthy, balanced lives. VIVmag's interactive content entertains and informs, helping readers achieve the confidence that comes from engaging life at a higher level. From interactive exercise demonstrations to point-and-click purchasing power right from its pages, VIVmag has attracted a circulation of 350,000 influential readers committed to discovering and embracing the future of magazines. To learn more about VIVmag, please visit www.VIVmag.com.

SOURCE VIVmag