TechWeb

LBi Launches Denon's 100th Anniversary Microsite

Sep 30, 2010 (01:09 PM EDT)
URL: http://www.techweb.com/show-press-release/X815715/lbi-launches-denon-s-100th-anniversary-microsite.html

ATLANTA, Sept. 30 /PRNewswire/ -- LBi Atlanta announced today the launch of a new microsite for the 100th anniversary of Denon, one of the world's premier manufacturers of high-quality home entertainment components. The all-Flash site, aimed at audiences across Asia, Europe and the United States, is translated into 14 languages to celebrate Denon's legacy.

LBi's creative approach is concentrated around an interactive three-dimensional timeline that takes users on a journey through the past 100 years, stopping at each of Denon's major achievements. Weaving in memorable societal events to anchor the legacy in a cultural context, each Denon innovation is captured in a postcard-like image, which can be expanded to see details about the achievement.

"Our challenge was to bring Denon's anniversary celebration online in a way that drove the digital engagement of audio enthusiasts and built momentum for the release of the anniversary product collection," said Lisa Harper, Managing Director, LBi Atlanta. "We succeeded by translating Denon's 'Legacy of Firsts' celebratory 100th anniversary concept into an engaging, user-friendly, interactive microsite."

The microsite also features a Countdown Clock, which builds anticipation leading up to Denon's anniversary, Oct. 1, 2010. A section called Minds Behind the Brand houses Denon leader biographies, while In Praise of Denon showcases the brand's legacy of recognition, and Products of Tomorrow provides a preview of the special edition anniversary collection, to be unveiled in August.

"LBi really brought our 100th anniversary celebration to life through this site," said Vaishali Benner, Director of Strategic Marketing at D&M Holdings, the parent company of Denon. "We're extremely pleased with this execution and appreciate LBi's speed and dedication in facilitating this endeavor."

About LBi Atlanta

LBi is the world's largest independent marketing and technology agency, blending insight, creativity and expertise to solve business problems. The largest genuinely full service agency of its kind, LBi provides the full range of capabilities, including digital strategy, branded content, service design, media, CRM, technology, managed hosting and support services. LBi recently merged with Bigmouthmedia, the largest search engine marketing specialist in Europe. Combining LBi's best in class services with Bigmouthmedia's leading search engine marketing, LBi is now positioned to meet the growing customer demand for one agency to provide all of these services across geographies. The company now employs over 1,800 professionals located primarily in the major European, American and Asian business centers such as Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed on NYSE Euronext in Amsterdam (symbol: LBI).

www.lbi.com/us

About Denon

Denon celebrates its 100th Year Anniversary in 2010, carrying on its tradition of excellence with a renewed commitment to the highest quality home theater, audio and software products. Denon is recognized internationally for innovative and groundbreaking products and has a long history of technical innovations, including the development and groundbreaking commercialization of PCM digital audio. Denon Electronics is owned by D&M Holdings Inc. For more information on the company's full range of advanced products, please visit www.usa.denon.com, or visit the 100th anniversary microsite at www.denon100.com.

SOURCE LBi