Florida Realtors® Adopt Form Simplicity, Surpassing Usage Expectations

Sep 02, 2010 (03:09 PM EDT)

Form Simplicity Becomes Sole Real Estate Transaction Tool to Florida Realtors

ORLANDO, Sept. 2 /PRNewswire/ -- Real Estate Industry Solutions has announced that Form Simplicity, a real estate transaction management tool for Realtors and new member benefit to 115,000 Florida Realtors, has exceeded usage expectations since its launch on April 1, 2010. Additionally, on Aug. 29, 2010, the Florida Realtors board of directors voted that Form Simplicity will be the sole transaction management tool available as an association member benefit beginning in 2011. The board cited that it felt Form Simplicity is the best product for Florida Realtors members.

Since the launch of Form Simplicity on April 1, more than 35% of Florida Realtors members have used Form Simplicity and the growth in transactions has been increasing. Data shows that one in four new Florida listings and contracts are being created with Form Simplicity.

"Though the growth in Form Simplicity has exceeded our hopes, it does not come as a surprise considering the power of the product combined with ease of use and broad Realtor support from around the state of Florida," stated Joe Ballarino, President of Real Estate Industry Solutions, developer of Form Simplicity.

Usage of the transaction management tool by Florida Realtors has experienced sizable transaction growth in July and August 2010, with August transaction usage more than quadrupling that of June usage.

Form Simplicity, a web-based real estate transaction management tool, delivers powerful features to Realtors that are easy to learn and easy to use at a competitive price. Developed by Real Estate Industry Solutions, a subsidiary of Florida Realtors, Form Simplicity's product design philosophy was to listen to its customers to determine how the product will function as well as involve Realtors throughout the development process. With its unique auto-population features, pre-populated forms packages, synchronization features, suite of broker tools, and secure online, long-term storage, Form Simplicity allows Realtors to do much more in less time.

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About Real Estate Industry Solutions

Real Estate Industry Solutions, LLC is a leading provider of data aggregation, technology support and risk management services for the real estate industry servicing nearly 300,000 Realtors. The company assists associations, multiple listing services, brokers and vendors in creating value for their customer base through services such as Form Simplicity, Technology Helpline, MLS Advantage, IDX solutions, and The Living Network membership directory/web page service. Real Estate Industry Solutions is a wholly-owned business subsidiary of Florida Realtors and is located in the Florida Realtors headquarters in Orlando, Fla. 

SOURCE Real Estate Industry Solutions