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American Airlines Keeps Customers in Mind by Introducing More Customer-Friendly Enhancements to AA.com

Sep 02, 2010 (11:09 AM EDT)
URL: http://www.techweb.com/show-press-release/X813602/american-airlines-keeps-customers-in-mind-by-introducing-more-customer-friendly-enhancements-to-aa-com.html

New Features Provide Added Convenience, Offer Greater Customization with Guaranteed Low Prices on Additional Travel Products

FORT WORTH, Texas, Sept. 2 /PRNewswire/ -- American Airlines has recently introduced several new, customer-friendly enhancements to its award-winning website, AA.com®. These improvements provide site visitors a more personalized and convenient experience when searching for or booking travel on AA.com.  

The enhancements have been added to the My Account section of the site, where customers can view AAdvantage® account information, as well as enter personal contact and password information, reservation preferences, email and fare alert preferences, and preferences for receiving flight status and other notifications. Customers have the ability within the My Account section to:  

  • Include more details on their preferred travel interests, such as favorite destinations including the Caribbean, Europe and Asia, travel products including hotels and cruises, or specific travel interests including beach trips, ski vacations, and more.
  • Store important travel documents for international travel.
  • Store Business ExtrAA® account numbers (for AAdvantage members whose companies participate in this business loyalty program).

"We continue to enhance the customer experience through AA.com as it is a large part of how we interact with our customers," said Craig Kreeger – Senior Vice President Customer Experience, American Airlines. "These new features truly serve to make the online experience more personalized and convenient for our customers."  

Enhancements Included:

Preferred Travel Interests in My Account

The Preferred Travel Interests enhancement to My Account allows AAdvantage members to select preferred Travel Destinations, Travel Products, and Travel Interests. In turn, members will receive fare alerts and special offers customized to match their selected preferences. American is the first U.S.- based airline to offer this type of customization.

Personal Travel Documentation in My Account

AAdvantage members no longer need to add their travel documentation each time they make reservations for international travel. Now customers have the option to store and maintain travel documentation in their personal profile. Once stored, the customer's travel documentation will be added to future international reservations.

Business ExtrAA® in My Account

Companies with a Business ExtrAA membership can now effortlessly earn points on all AA.com bookings by encouraging their employees to save the company's Business ExtrAA account number in their personal profiles on AA.com. Once saved, the company's account number is automatically included in each reservation for all flight bookings made on AA.com. This enhancement makes it easier than ever for Business ExtrAA member companies to earn points, while their employees earn AAdvantage miles.

Expanded Lowest Price Guarantee and AAdvantage Miles

American is now offering a lowest price guarantee on flights, hotels, cars, cruises and activities booked at AA.com, while at the same time allowing customers to earn AAdvantage miles on all five products.

AA.com is the first and only U.S.- based airline website to offer customers the ability to earn miles on all travel products, including flights, hotels, car rentals, cruises, and activity purchases – all with a lowest price guarantee.

About AA.com

With more than 1.6 million site visits per day, AA.com is American's largest distribution channel and the best place to do business online with the airline, 24-7. At AA.com you can conveniently search for and book low fares and award travel; select seats; make hotel, rental car and cruise reservations; get flight arrival and departure information; sign up for flight status notification and even check in and print boarding passes. You can also manage your AAdvantage account at AA.com, as well as sign up to receive emails from American, and get customized DealFinder(SM) alerts and other special offers. Additionally, customers who purchase tickets at AA.com get a lowest-fare guarantee. AA.com has twice received the World Travel Award for World's Leading Airline Internet Site and has received multiple site awards from various organizations.

About Business ExtrAA®

Business ExtrAA is a program that rewards businesses when their employees fly on American Airlines with points that can be redeemed for flights, upgrades, Admirals Club memberships and conference rooms, and more.  There is no cost to join and while the company earns points, employees still earn their AAdvantage miles. For details to enroll, visit www.aa.com/business

About American Airlines

American Airlines, American Eagle and AmericanConnection® serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning website, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE: AMR)

AmericanAirlines®  We know why you fly®

Current AMR Corp. releases can be accessed on the Internet.

The address is http://www.aa.com

SOURCE American Airlines