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Vibes Media Debuts Mobile Messaging Platform for Retailers

Sep 01, 2010 (01:09 PM EDT)
URL: http://www.techweb.com/show-press-release/X813561/vibes-media-debuts-mobile-messaging-platform-for-retailers.html

Vibes' "Retail CRM Alerts" Help Retailers Increase Engagement, Store Traffic and Conversion Rates

CHICAGO, Sept. 1 /PRNewswire/ -- Vibes Media, the mobile marketing leader since 1998, announced today the immediate availability of Retail CRM Alerts, a specialized retail version of Vibes' text-driven mobile messaging platform. The Vibes platform allows retailers to build databases of mobile customers, leverage text message campaigns to increase mobile and Web traffic, and drive m-commerce.

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Vibes' Retail CRM Alerts allow marketers to send promotional messaging, redeemable codes, and compelling news and information to millions of customers during preferred time windows. This approach offers retailers a richer, more interactive way to reach customers than traditional channels, such as direct mail and e-mail.

The eTail 2010 conference noted that m-commerce is worth $2.5B today. "The mobile explosion and m-commerce growth have gone hand-in-hand, and mobile marketing campaigns offer a uniquely effective path to mobile purchases," said Drew Green, senior vice president of sales and marketing for Vibes. "The Vibes Retail CRM Alerts platform provides brands with an effective way to create powerful connections with consumers that increase engagement, drive in-store visits, and push activation to m-commerce."

According to comScore's May 2010 report, 65 percent of all U.S. mobile subscribers, or 185 million users, sent a text message. The report also showed that building a robust mobile database can exponentially increase the lifetime value of each opt-in customer. The Vibes Retail CRM Alerts platform is an easy way for any retailer to integrate mobile into their marketing mix. The platform allows retailers to:

  • Build a database and drive new customer additions to it through a simple sign-up on their company website or through calls to action (Text to Win campaigns, for example).
  • Create a compelling offer that will drive customers to act.
  • Deliver messages at the right time to millions of customers through Vibes' direct connections to the major wireless carriers in the U.S. (Vibes is one of only 10 Tier One Connectivity providers in the U.S.)
  • Make redemption simple with unique codes that customers can redeem online, at kiosks or at the point of purchase.  

Vibes is the industry leader in mobile marketing and currently has more than 400 clients using its mobile message platform. Vibes is currently sending millions of SMS messages (full serve and self serve) on behalf of leading retail brands such as Old Navy, Best Buy and Gamefly. Using its unique combination of connectivity, technology and expertise, Vibes has helped its retail clients build robust mobile databases to engage consumers regularly with timely information and special offers. Vibes' technology also drives both in-store and mobile Web traffic through mobile SMS transactions.

About Vibes

As one of North America's largest mobile marketing companies, Vibes delivers hundreds of millions of mobile messages for a wide range of clients in the marketer and publisher categories. Vibes offers a combination of technology, connectivity, strategy and account services that helps marketers create highly relevant, timely and targeted mobile marketing programs and provides publishers with the ability to effectively extend their assets to the mobile device. Incorporated in 1998, Vibes has been recognized as one of the most innovative and fastest growing companies by the Inc 500, Deloitte, MMA, CTIA, Crain's, Promo, and the Chicago Innovation Awards. The company's clients include Verizon Wireless, Best Buy, AT&T, Sprint, MillerCoors, T-Mobile, Accuweather, Tribune, Gannett, Emmis Communications, CBS Radio, Gray Television, BET, MTV, Madison Square Garden, Research In Motion, Entercom Communications, and dozens of NBA, NFL, NHL and MLB teams. To learn more about Vibes, visit www.vibes.com.

Contact:

Beth Monaghan

InkHouse

781-791-4552

vibes@inkhouse.net



SOURCE Vibes Media