Frost & Sullivan Hosts Free Webinar: Is an Electric Vehicle a Good Fit for U.S. Fleet Owners - the Targeted Early Adopters?

Aug 02, 2010 (07:08 PM EDT)

MOUNTAIN VIEW, Calif., Aug. 2  /PRNewswire/ --


August 4, 2010 at 3:00 p.m. ET


Online, with free registration


Veerender Kaul, Research Director, Frost & Sullivan



Vehicle manufacturers target vehicle fleet owners as the early adopters of electric vehicles (EVs). Fleet operations not only provide the ability to closely monitor the vehicles in the field, they also offer a significant sales opportunity for EVs. For a successful EV program, it is important to understand the vehicle-purchase and vehicle-usage criteria of fleet customers and align the EV product and service offerings with the criteria. This Frost & Sullivan briefing will address the following key issues:

  • How are business fleets structured, and what are the most important vehicle purchase criteria?
  • What are the usage characteristics of fleet vehicles and to what extent are they aligned with the EV?
  • What are the fleet customer's preferences for business models and service packages?
  • What is the potential demand for EVs?

This event will benefit the following:

  • Federal, state, and city policy makers
  • Financial institutions and investment bankers
  • EV OEMs
  • Other stakeholders in the EV value chain - including battery suppliers, electric drive system and component suppliers, charging equipment suppliers, charging infrastructure developers, power utilities, telematics and location based service (LBS) providers, and other supporting service providers

This event will also benefit private fleets in the following sectors:

  • Postal Services & Courier
  • Business Delivery Services
  • Building & Maintenance
  • Utility & Telecoms
  • Taxi & Private Hire
  • Any other private fleet
  • Government fleets

Supporting Quote

"As the targeted early adopters of EVs, fleets comprise an important market for EV manufacturers," states Kaul. "Even before the EV is rolled out to consumers, fleets will play an important role in providing OEMs with valuable field experience through participation in demonstration programs."

Kaul continues, "In the long-term, the decreased operating cost of an EV expects to position it as a greener and more economical mode of commercial transportation. However, there is still a high level of uncertainty and risk regarding the adoption of EVs by fleets."

Supporting Resources

For more information about Frost & Sullivan's Automotive & Transportation practice, please visit  


  • To attend the briefing, email your full name, title, company name, company telephone number, company email address, city, state and country.
  • Receive a recorded version of the briefing anytime by submitting the aforementioned contact details.

About Frost & Sullivan

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Johanna Haynes

Frost & Sullivan


SOURCE Frost & Sullivan