TechWeb

YOU: Having A Baby! App Now Available on App Store

Jul 29, 2010 (11:07 AM EDT)
URL: http://www.techweb.com/show-press-release/X811614/you-having-a-baby-app-now-available-on-app-store.html

Dr. Mehmet Oz, Dr. Michael Roizen and Sharecare launch an iPhone App that answers expectant mothers' questions about pregnancy

ATLANTA, July 29 /PRNewswire/ -- America's Doctor – Dr. Mehmet Oz and Dr. Michael Roizen, today announced the launch of their YOU: Having A Baby! App on the App Store. The app provides expectant mothers with advice and information about their pregnancy from conception through infancy and offers content from the best-selling book of the same name published by Free Press, an imprint of Simon & Schuster, in an easy-to-use Q&A format perfect for the iPhone and iPod touch.  

In addition to content from Drs. Oz and Roizen, the app creates a central hub for answers to expectant mothers' pregnancy-related questions, offering personalized daily nutritional reminders for maintaining a healthy pregnancy based on their due date, images of fetal development phases, and the ability to add content such as doctors' appointments as well as important telephone numbers.

"Pregnancy is a time of great excitement, but it's also a teachable moment for women to focus on their overall health. This new app for iPhone and iPod touch will help, providing them with a repository for everything from images of their child's development to reminders about crucial steps for mothers to ensure the best health for their infants," said Dr. Mehmet Oz. "We're excited to be able to offer this convenient and insightful Q&A tool to expectant mothers (and probably some nervous fathers, too.)."

Developed by Sharecare.com, a new website organizing and answering all the questions of health, this is the first app to be based on one of the books in the "YOU" series by Drs. Oz and Roizen, published by Free Press. YOU: Having A Baby!, which was also written with Dr. Margaret L. McKenzie and other experts, delves into all of the pregnancy basics, from fertility to infant care, topic-by-topic and provides biological and physiological information about hormones, digestion, morning sickness, and other maternal-fetal interaction.

The YOU: Having A Baby! App is available for $1.99 from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/.

About Dr. Mehmet Oz:

Dr. Oz is host of the Emmy winning nationally syndicated "The Dr. Oz Show," an entertaining, high octane, multi-topic hour program. Dr. Oz is also vice-chair of the Department of Surgery and Professor of Surgery at Columbia University. He directs the Cardiovascular Institute and Complementary Medicine Program at New York Presbyterian Hospital and performs 200 heart operations annually. His research interests include heart replacement surgery, minimally invasive cardiac surgery, complementary medicine and health care policy. He has authored over 400 original publications, book chapters, and medical books and has received several patents. The show is filmed in front of a studio audience in Studio 6A in New York's legendary Rockefeller Center. "The Dr. Oz Show" is co-produced by Harpo Studios and Sony Pictures Television (SPT) and distributed by SPT.  Dr. Oz is co-author of the best selling "YOU" books series along with Dr. Michael Roizen.

About Simon & Schuster:

Free Press is an imprint of Simon & Schuster, Inc., a part of CBS Corporation; Simon & Schuster is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children's Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, and the United Kingdom. For more information, visit www.simonandschuster.com.

About Sharecare:

Sharecare Inc., created by Jeff Arnold and Dr. Mehmet Oz, in partnership with Harpo Studios, HSW International, Sony Pictures Television, and Discovery Communications, is a highly searchable social question and answer healthcare platform organizing and answering the questions of health.  The company's innovative approach provides a wide array of expert answers to each question ranging from hospitals to doctors to non-profits to healthcare companies to active health consumers, ultimately creating a community where healthcare knowledge is built, shared, and put into practice. 

Contacts:

Matthew W. Caldecutt / Lindsey Brandt

DKC Public Relations & Integrated Marketing

212/685-4300

Matthew_Caldecutt@dkcnews.com / Lindsey_Brandt@dkcnews.com



SOURCE Sharecare Inc.