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comScore Media Metrix Ranks Top 50 U.S. Web Properties for June 2010

Jul 28, 2010 (07:07 PM EDT)
URL: http://www.techweb.com/show-press-release/X811583/comscore-media-metrix-ranks-top-50-u-s-web-properties-for-june-2010.html

Americans Head to Travel Sites for Vacation Planning

Summer Recreation Drives Millions to Gaming and Teens Sites

RESTON, Va., July 28 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. Web activity at the top online properties for June 2010 based on data from the comScore Media Metrix service. Travel sites saw a surge in activity in June as travelers browsed hot summer deals and booked vacation getaways. Americans also turned to online gaming and teen sites to occupy themselves with online leisure pursuits as the school year ended.  

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"Travel and recreation were significant contributors to the prevailing online trends in June," said Jeff Hackett, senior vice president of comScore Media Metrix. "Summer vacation typically brings an increase in online travel planning, while those who stick around home during the summer spend more of their time doing fun things online, particularly gaming."

Americans Click It to Book It

Travel site categories experienced a gain in activity in June as Americans entered the heat of travel season. More than 100 million Americans visited the category during the month, affecting the following travel sub-categories: Transactions, Hotels/Resorts, Ground/Cruise, and Airplanes.

Travel - Transactions sites ranked as the top gaining category for the month of June, growing 32 percent to 5.2 million visitors. Viator.com ranked #1 in the category with 1.1 million visitors, followed closely by TravelPN.com with 1.1 million. OneTime.com grew to 853 million unique visitors, while WWTE.com attracted 457 million visitors.

Hotels/Resorts sites also saw strong growth during the month with 36.6 million Americans turning to these sites for lodging options. Marriott ranked as the top property, growing 16 percent to 6.5 million visitors. Hilton Hotels attracted 6.0 million visitors (up 13 percent), followed by InterContinental Hotels Group with 5.1 million (up 14 percent), Wyndham Worldwide with 4.0 million (up 9 percent), and Disney Travel with 3.6 million (up 5 percent).

Teens Sites Popular during Summer Vacation

Activity flourished at Teen sites as students on summer vacation looked for ways to spend their free time. The category attracted more than 40 million Americans in June, representing a 21-percent increase. Alloy Digital Network took the top spot with 16.9 million unique visitors, followed by IMVU with 6.0 million (up 18 percent), MyYearbook.com with 4.4 million, GN Teens (Gorilla Nation) with 4.3 million, and Zwinky with 3.7 million (up 15 percent).

Online Gaming Picks Up During Summer

Americans looked to online gaming for entertainment in June, attracting nearly 103 million visitors during the month. WildTangent Network took the top spot with 17.3 million visitors, up 6 percent versus May. GSN Games Network And CPMStar came next with 16.9 million, followed by Nickelodeon Casual games with 15.3 million (up 14 percent), EA Online with 15.1 million (up 2 percent), and Disney Games with 14.9 million (up 15 percent).

Top 50 Properties

Google Sites ranked as the #1 property in June with 179 million visitors, followed by Yahoo! Sites with 170 million visitors and Microsoft Sites with 161 million visitors. Adobe Sites jumped 10 positions in the ranking with 37.5 million visitors, while ESPN climbed 12 spots to 30.6 million visitors as the World Cup attracted heavy interest.

Top 50 Ad Focus Ranking

BrightRoll Video Network led the June Ad Focus ranking with a potential reach of 94 percent of Americans online. SpotXchange Video Ad Network ranked second (92 percent reach), followed by BBE (88 percent reach).

Table 1


comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)

June 2010 vs. May 2010
Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix


Total Unique Visitors (000)

May-10

Jun-10

% Change

Rank by Unique Visitors

Total Internet : Total Audience

215,691

215,061

0

N/A

FIFA.COM

1,393

8,180

487

177

OPRAH.COM

4,039

6,427

59

227

CSMONITOR.COM

4,254

6,711

58

215

The Mozilla Organization

18,770

29,576

58

39

HEAVY.COM

7,020

10,290

47

145

Wenner Media

5,864

7,540

29

193

Univision Communications Inc

5,008

6,317

26

232

American Express

7,177

8,934

24

166

Adidas-Salomon

5,325

6,513

22

225

ESPN

25,359

30,585

21

37




*Ranking based on the top 250 properties in June 2010. Excludes entities whose growth was primarily due to implementation of Media Metrix 360 unified digital audience measurement.

Table 2


comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)

June 2010 vs. May 2010

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix



Total Unique Visitors (000)

May-10

Jun-10

% Change

Total Internet : Total Audience

215,691

215,061

0

Travel - Transactions

3,900

5,153

32

Community -  Teens

33,602

40,579

21

Travel - Hotels/Resorts

33,613

36,575

9

Online Gaming

95,880

102,809

7

Travel - Ground/Cruise

13,015

13,895

7

Travel - Airlines

28,104

29,909

6

Community - Pets

24,982

26,507

6

Travel - Car Rental

6,571

6,937

6

Travel - Online Travel Agents

42,940

45,113

5

Technology

141,480

148,163

5




Table 3


comScore Top 50 Properties (U.S.)

June 2010
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix

Rank

Property

Unique Visitors

(000)


Rank

Property

Unique Visitors

(000)


Total Internet : Total Audience

215,061





1

Google Sites

178,785


26

YellowBook Network

36,420

2

Yahoo! Sites

170,221


27

Break Media

35,729

3

Microsoft Sites

160,846


28

Wal-Mart

35,488

4

FACEBOOK.COM

141,638


29

Gannett Sites

35,017

5

AOL LLC

107,477


30

iVillage.com: The Womens Network

34,927

6

Fox Interactive Media

88,826


31

Federated Media Publishing

34,644

7

Ask Network

87,405


32

Superpages.com Network

34,065

8

Glam Media

85,439


33

WordPress

33,389

9

Turner Network

85,294


34

Weatherbug Property

32,827

10

Amazon Sites

75,968


35

Disney Online

30,954

11

CBS Interactive

74,445


36

Verizon Communications Corporation

30,902

12

Wikimedia Foundation Sites

72,127


37

ESPN

30,585

13

New York Times Digital

68,912


38

Expedia Inc

30,059

14

Apple Inc.

68,265


39

The Mozilla Organization

29,576

15

eBay

67,006


40

Tribune Interactive

28,499

16

Viacom Digital

66,038


41

AT&T Interactive Sites

28,071

17

Demand Media

54,619


42

Time Warner - Excluding AOL

27,975

18

craigslist, inc.

50,715


43

Target Corporation

26,913

19

VEVO

48,107


44

Photobucket.com LLC

26,525

20

Comcast Corporation

45,680


45

Gorilla Nation

26,448

21

Weather Channel, The

44,291


46

Everyday Health

26,279

22

Answers.com Sites

40,377


47

The Washington Post Company

25,770

23

Adobe Sites

37,522


48

Warner Music

25,740

24

Technorati Media

36,971


49

NBC Universal

25,468

25

NetShelter Technology Media

36,930


50

WorldNow Sites

24,620




Table 4


comScore Ad Focus Ranking (U.S.)

June 2010
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix

Rank

Property

Unique Visitors (000)

% Reach


Rank

Property

Total Unique Visitors (000)

% Reach


Total Internet : Total Audience

215,061

100.0






1

BrightRoll Video Network - Potential Reach

202,024

93.9


26

FACEBOOK.COM

141,638

65.9

2

SpotXchange Video Ad Network - Potential Reach

197,397

91.8


27

AudienceScience**

140,298

65.2

3

BBE - Potential Reach

189,271

88.0


28

interCLICK**

139,138

64.7

4

Tremor Media - Potential Reach

185,726

86.4


29

Casale Media - MediaNet**

136,787

63.6

5

Yahoo! Network**

184,340

85.7


30

Adconion Media Group**

134,770

62.7

6

AOL Advertising**

184,160

85.6


31

Pulse 360**

128,686

59.8

7

YuMe Video Network - Potential Reach

182,454

84.8


32

Burst Media**

127,586

59.3

8

Google Ad Network**

182,237

84.7


33

Break Media - Potential Reach

120,214

55.9

9

Adconion Video Network - Potential Reach

180,287

83.8


34

MSN

117,819

54.8

10

Advertising.com Video Network - Potential Reach

177,220

82.4


35

NNN Total Newspapers: U.S.

112,884

52.5

11

ScanScout Network - Potential Reach

173,714

80.8


36

YOUTUBE.COM*

112,005

52.1

12

ValueClick Networks**

173,238

80.6


37

Viacom Digital Network - Potential Reach

110,609

51.4

13

Google

170,251

79.2


38

ADSDAQ by ContextWeb**

108,818

50.6

14

Yahoo! Sites

170,221

79.2


39

CPX Interactive**

108,177

50.3

15

TidalTV - Potential Reach

165,088

76.8


40

AOL LLC

107,477

50.0

16

Digital Broadcasting Group (DBG) - Potential Reach

163,601

76.1


41

AOL Media Network

107,434

50.0

17

24/7 Real Media**

162,833

75.7


42

Adify**

105,639

49.1

18

Microsoft Media Network US**

157,947

73.4


43

ITN Digital - Potential Reach

103,279

48.0

19

Specific Media**

157,690

73.3


44

Centro - Potential Reach

103,006

47.9

20

Turn, Inc**

156,156

72.6


45

IB Local Network - Potential Reach

99,268

46.2

21

AdBrite**

151,116

70.3


46

Undertone Networks**

99,249

46.1

22

FOX Audience Network**

148,759

69.2


47

Vibrant Media**

99,229

46.1

23

Collective Network**

148,219

68.9


48

Kontera**

93,284

43.4

24

Tribal Fusion**

146,270

68.0


49

AdBlade Network**

93,157

43.3

25

Traffic Marketplace**

142,102

66.1


50

MTVN Tribes - Potential Reach

92,420

43.0




Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in June. For instance, Yahoo! Sites was seen by 79 percent of the 215 million Internet users in June.

* Entity has assigned some portion of traffic to other syndicated entities.

** Denotes an advertising network.  

comScore has resumed reporting of the Top 50 Properties and Top 50 Ad-Focus rankings due to the conclusion of the unified digital measurement transition period.

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.