BARCELONA, Spain, July 1, 2010 /PRNewswire/ --
- Online Private Sales clubs take a bet on Facebook
- Privalia, first player in this industry to innovate in this channel, increased its fanbase by more than 500% in just 6 weeks, surpassing 115,000 fans
- Greater proximity to the targeted audience, increased virality of campaigns and higher brand awareness are some of the benefits
- The average order value increased in the range of 10 to 25% in the initial purchases made by Privalia's clients through the Fan Shop
Companies are taking their presence on social networks ever more seriously. Increasing brand visibility and virality among the broader public and increasing sales is possible thanks to the cascading power of social media. And in the land of social media, Facebook is the king.
In Europe, the increase in the number of companies that achieve their sales and marketing objectives through social media is considerable. In concrete terms, use of social media in Spain is above the European average, with most surfers below the age of 40 and Facebook and Tuenti attracting the largest number of users.
According to Forrester Research (2009), it is estimated that the online apparel retail sector in Western Europe will see continuing growth of 10.04% annually between 2008 and 2012 (CAGR), while in the USA it is expected that growth will be 12.1% p.a.
Today Privalia, the private online sales club selling top brands, which leads the market in Spain, Italy, Brazil and Mexico, is a point of reference for e-commerce. The company tripled its sales in 2009 and surpassed 4 million members in just 4 years of trading. Privalia sold more than 3 million items in 2009 and since 2006 it has performed more than 3,000 sales campaigns for the best 500 brands in the markets where it operates. This success has been accompanied by a significant increase in staffing, with currently c.500 people across its offices in Spain, Italy, Brazil and Mexico. Global growth predictions are in triple digits and it is expected that sales will exceed 7 million items in 2010.
Privalia has become the first company in the online private sales industry to market its products online through Facebook. The initiative, which opened to the public under the name Fan Shop, is the only one to exist- on a global level- in the online private sales club business.
Fan shop in figures: - Privalia Spain doubled its fan base on Facebook in the first 12 hours of Fan Shop's existence, reaching more than 40,000 fans - Currently, 6 weeks after the launch, Privalia's Facebook page has more than 115,000 Fans, which demonstrates the success of the initiative - Since it was launched the company has offered 12 sales events with an attractive value proposition for its fans: exclusive 2 hour pre-opening events. - Great sales potential: in the pre-sale for Munich, the brand which has sold the most in the shortest period of time, Privalia sold more than 1,000 items in the first 30 minutes. - Around 40% of Fan Shop buyers are buying for the first time and 60% are dedicated regular customers.
Fan Shop is a concept created exclusively for Privalia's Facebook page, with which, unlike other applications, Privalia offers the possibility of buying in advance (pre-opening campaigns) and access to exclusive events just for fans.
''We're very proud to be the first in the sector to offer our Facebook fans the most relevant content: irresistible and exclusive offers. When we put together this initiative we were sure that the promotional intensity and the sense of urgency which our sales model generates would be the key to a successful launch, and the initial results show us that the combination of e-commerce and social networks has a bright future- it encourages us to continue betting on this channel. The opportunity was out there and Privalia took advantage of it,'' says Lucas Carne, CEO and co-founder of Privalia. Privalia estimates that more than 15% of the new members of its private sales club will come through Facebook.
Privalia is a private club which organises short mono-brand internet sales campaigns, exclusively of premium brands and offering exceptional prices exclusively to its members. Born in Barcelona in 2006, Privalia currently has more than 4 million customers around the world and is a market leader in each of the markets where it operates, becoming a point of reference for the sector. Privalia tripled its sales in 2009 and operates in Spain, Italy, Brazil and Mexico, working as a multilocal business.
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