iMarketing LTD Acquires Software Company TrackingSoft LLC

Apr 30, 2010 (02:04 PM EDT)

As Product Leader of Online Marketing Campaign Assessment Software ROIAdvantage, iMarketing Will Apply Unique End-User Insight to Further Expand Benefits and Capabilities

PRINCETON, N.J., April 30 /PRNewswire/ -- iMarketing LTD (, a full-service online marketing agency, today announced that it has acquired TrackingSoft LLC, developers of ROIAdvantage (ROIA), a leading web-based solution for tracking and optimizing online marketing campaigns. Previously, iMarketing was an equity partner in the business, leveraging the ROIA platform to offer insight and maximize ROI across the full scope of online services they provide.

"iMarketing is committed to developing strategies for online marketing that are aligned with clear metrics and accountability to ensure long-term success. ROIA has been a key part of our ability to share the impact of our clients' marketing investment as it happens," said Keith Kochberg, CEO of iMarketing LTD. "We're extremely excited to take a more active role in the ongoing development of the technology, and will continue to evolve it to meet the needs of all users in this fast-changing industry."

ROIA offers an instant online window into client campaigns, offering a holistic view of all activity – from search engine marketing and media buys, to lead generation. By delivering real-time analysis and complete transparency for all initiatives, ROIA makes it easy to test, monitor and adapt campaigns on a regular basis, and improve results across the board.

"As both a partner in the company and our most active user, iMarketing has had a tremendous influence on the continued innovation of the ROIA platform. This is the natural next step in our longtime collaboration," said Vlad Marchenko, General Manager at TrackingSoft LLC. "With a clear understanding of product direction along with an insider's perspective on must-have and wish list capabilities, iMarketing brings invaluable insight to the process of improving and extending the benefits of ROIA to users worldwide."

About iMarketing LTD

iMarketing LTD ( is a leading full-service online marketing agency delivering measurable results for clients such as Yahoo!, Dow Jones, eDiets, AARP and Move, Inc. iMarketing's innovative programs enable Fortune 500 and Media Metrix 100 companies to profitably acquire new customers and increase revenues through a wide range of online channels, including search marketing, online media planning & buying, affiliate marketing, research, and technology. With a focus on ROI and proven experience across multiple verticals, iMarketing has earned the trust of many blue chip companies who demand accountability.

About TrackingSoft LLC

Headquartered in Chicago and doing business since 1998, TrackingSoft LLC provides ad tracking solutions from which businesses can build performance-based relationships that minimize customer acquisition costs and maximize the revenue potential of their websites.

SOURCE iMarketing LTD