TechWeb

Zagat Launches New App for iPad(TM)

Apr 02, 2010 (06:04 PM EDT)
URL: http://www.techweb.com/show-press-release/X799484/zagat-launches-new-app-for-ipad-tm.html

NEW YORK, April 2 /PRNewswire/ -- Renowned restaurant guide publisher Zagat is pleased to announce the release of ZAGAT TO GO for iPad™ today. Developed with Handmark®, a leading mobile application provider, ZAGAT TO GO for iPad is the latest addition to Zagat's suite of apps available across a wide range of mobile platforms. The new iPad app offers access to Zagat's succinct restaurant ratings and reviews that help diners make quick, informed decisions based on the collective opinions of thousands of avid diners.  The universal app costs $9.99 for new users, while existing ZAGAT TO GO for iPhone and iPod touch customers will receive free upgrades.

"It is fitting for Zagat to be among the first apps launched on the iPad. Just as Zagat changed the way people thought of restaurant criticism over 31 years ago, the iPad is changing the way people interface with media," said Nina Zagat, Co-Chair of Zagat Survey. "Zagat is still on your coffee table - just in a way you've never imagined."

"It is absolutely critical in today's media landscape for great brands like Zagat to be progressive in delivering their content across new devices, and most importantly to deliver a compelling user experience," said Paul Reddick, Handmark CEO. "Zagat continues to prove its leadership, and we are proud to work with their team to make it a reality."

ZAGAT TO GO for iPad provides an optimized experience and its real-time search delivers dynamic results as the user selects criteria such as neighborhoods, cuisines, and special features. Restaurant listings can be displayed on a map or in Zagat's classic guidebook layout – a throwback to the company's print publishing roots.  Each detail page includes Zagat's signature ratings and reviews as well as photos, features, and more.  Users can add restaurants to their favorites list, make online reservations, or save business details to their contacts. Up to 8 results can be e-mailed via the classic book view, creating a mini Zagat guide to share with friends, family or other dining companions.

ZAGAT TO GO for iPad is available today in the App Store. For more information on any of Zagat's mobile products, please visit http://www.zagat.com/mobile.

About Zagat Survey, LLC

Zagat Survey is the world's most trusted source for information about where to eat, drink, stay and play around the globe, and as such has become a symbol of quality.  Zagat has over 375,000 surveyors worldwide who rate and review thousands of restaurants globally. It has been lauded as the "most up-to-date, comprehensive and reliable guides ever published" and as "a necessity second only to a valid credit card."  Zagat content is available in print, on the Web, on the mobile web and through applications for iPad, iPhone, Android, BlackBerry and WebOS.  For more information, visit ZAGAT.com.

About Handmark

Handmark a leading mobile media company, specializing in mobile solutions for publishers and media companies. Trusted by many of the world's leading media brands, Handmark delivers the industry's only full-service mobile publishing solution including development, distribution, monetization and on-going innovation across all major mobile platforms. Handmark continues to prove its leadership in delivering fun, engaging, valuable experiences for mobile customers leveraging its more than 10 years of experience. For more information, visit www.handmark.com.

SOURCE Zagat Survey, LLC