WXYZ-TV, Channel 7 Has an App for That!

Mar 30, 2010 (03:03 PM EDT)

SOUTHFIELD, Mich., March 30 /PRNewswire/ -- WXYZ-TV, Channel 7, the first station in the Detroit market to offer an iPhone app, hit the 20,000 mark for downloads in March 2010.

The station's iPhone app continues to be the only app for local news in the Detroit area.  Since its launch in January 2010, the app has become a favorite with local iPhone users – nearly 25,000 now carry it in their pockets each day.

The iPhone app is part of Channel 7's continuing commitment to provide viewers with the information they need wherever and whenever they need it.  The application offers the most up-to-date weather forecasts, live radar, live traffic data, school closings and the very latest news in Metro Detroit, including in-depth reporting and video created specifically for mobile users.

"We know metro Detroiters have moved beyond the era of wanting news just a few times each day," said WXYZ New Media Director Seth Myers. "Our iPhone app – and the content we provide for BlackBerry and other smartphone users – is always fresh and ready whenever you have a moment for the news."

The app also allows those who use it to participate in the news process, by sending photos and video directly to WXYZ-TV.

In addition to its iPhone app, WXYZ-TV has seen triple digit growth in its mobile reach with page views to all mobile devices up more than 450% from February of last year to February of 2010. "Clearly, there is a growing demand for news and information on the go," says WXYZ Vice President and General Manager, Bob Sliva.

WXYZ-TV is owned by the E.W. Scripps Company.  The E.W. Scripps Company is a diverse, 130-year-old media enterprise with interests in television stations, newspapers, local news and information Web sites, and licensing and syndication.  For a full listing of Scripps media companies and their associated Web sites, visit