InSequent Debuts Free Mobile Platform for Local Business; Teams with 4INFO for Mobile Services, Marketing and Channel Partnerships

Mar 03, 2010 (04:03 PM EST)

SAN FRANCISCO, March 3 /PRNewswire/ -- ( -- InSequent announced Biz411, a free mobile marketing platform for local business. Millions of businesses are pre-loaded and vanity keywords can be reserved (sign-up at and used in all of their marketing - think print, radio, storefront - to make it interactive via mobile. Consumers text the keyword to 55411 to instantly receive a text with links to information and deals. Premium services like outbound campaigns may be purchased in monthly packages or a la carte.

InSequent also announced a content licensing and marketing agreement with 4INFO ( InSequent will integrate with 4INFO's Messaging Gateway as well as their mobile advertising platform - AdHaven.

In addition to integrating their gateway and ad platform, 4INFO will promote InSequent and/or its customers in its "Featured Mobile Content" on the 4INFO web site. 4INFO will also include InSequent mobile alerts as part of their portfolio of partner text message alert services, as well as promoting these products via the 4INFO SMS Ad Network.

The Biz411 platform gives a merchant a keyword, a mobile website and the platform's push/pull capabilities free of charge. With one text, a consumer receives detailed information including location, hours, menu, events, reviews, special offers and more. Unlike regular search, where you sift through results to find what you need, this is place-specific search. There are several Free and Premium services on the way that will make Biz411 an invaluable service for local business owners.

"We're excited to launch our platform and partner with 4INFO, a leader in their space. Finally, merchants can go on the offensive as opposed to just hoping to be discovered," said Mark Porter, Founder/CEO of InSequent. "Mobile marketing will one day be bigger than email and we feel we have the right product and roadmap to lead this space."

"The Biz411 platform is very compelling, with a lot of potential. We look forward to working with them and helping them grow as they continue along their path," commented Richard Qiu, SVP of Business Development at 4INFO.

To see press release go to

SOURCE InSequent, Inc.