quadrantONE Announces New CEO

Jul 31, 2008 (10:07 AM EDT)

NEW YORK, July 31 /PRNewswire/ -- quadrantONE, a joint venture of major media companies that focuses on premium advertisers seeking high-quality audiences and national reach, announced today that Andy Ellenthal has been named the company's full-time CEO. Since its formation in February, quadrantONE had been led part-time on an interim basis by Dana Hayes, who will remain a quadrantONE board member and resume his full-time duties as Senior Vice President of Sales at Tribune Interactive. Launched earlier this year, quadrantONE's investors include Tribune Company, Gannett Co., Inc., Hearst Corporation and The New York Times Company.

Michael Zimbalist, speaking for quadrantONE's Board of Directors said, "We are delighted to announce Andy's appointment as CEO, and are thrilled to have someone with his entrepreneurial background and proven track record as a builder of online sales teams, to lead quadrantONE in its next phase of growth. We also thank Dana Hayes for successfully guiding quadrantONE through its launch, and we look forward to Dana's continued insights and guidance as an active member of the board."

Ellenthal comes to quadrantONE from his most recent position as Senior Vice President at Visible World, where he played a key role in helping the company build its revenue streams, and increase sales. Prior to that, he served as a senior executive at PointRoll, where he dramatically increased the company's sales and revenues, and retooled and redirected the company's sales management and operational structure. Ellenthal has been in the online advertising space for almost ten years and brings with him a potent combination of media sales, technological savvy, and creativity.

Ellenthal said, "quadrantONE represents a unique opportunity to leverage my expertise in media sales to help solve the important problem of agencies and national advertisers - whether being able to easily execute large national buys through aggregated local inventory, or purchase high quality sites and audiences as an alternative to the portals." He concluded, "Having already made significant progress lining up advertising partners and growing our affiliate network, I am excited about joining quadrantONE at such an important time, and look forward to making quadrantONE the driving force in local media for national advertisers."

Since launching in February, the quadrantONE network has developed a reach of nearly 40 million monthly unique visitors [Source: Comscore, May, 2008]. quadrantONE, for the first time, offers advertisers the capability to consistently deliver their brands and messages on a national scale through advertising with the well-established and trusted online newspaper and broadcasting sites of the participating media companies.

The quadrantONE network covers the nation's top markets including New York, Los Angeles, Chicago, San Francisco, Boston, Atlanta, Houston, Phoenix, Detroit, Dallas, Philadelphia, Washington, D.C., Baltimore, Cincinnati, Denver, Orlando, San Antonio, Sarasota, Ft. Lauderdale, San Jose and Albany, N.Y. A full list of participating Web sites is available at .

As CEO, Andy Ellenthal will be based in Manhattan, and can be reached at

About Andy Ellenthal

Andy Ellenthal is a top online sales management professional with close to 20 years of experience building and leading companies in the advertising sales space. Among others, he has held senior positions with Visible World, PointRoll, and Doubleclick. Before entering the online advertising space, Ellenthal worked in print media sales for niche technology and lifestyle publications. He is a graduate of , San Antonio, and lives in Old Greenwich, CT, with his wife and four children.

About quadrantONE

quadrantONE enters the marketplace with a new approach to selling premium online advertising to national brands. This well-funded online startup offers a cohesive national alliance of hundreds of local, credible Web sites. Backed by four of the nation's top media companies, quadrantONE offers exclusive ad inventory (home page, sports, business, entertainment, etc) on premium news and information sites across the nation's top local markets. For the first time, advertisers can consistently deliver their brand and message on a national scale in context with local relevancy in environments they know and that consumers trust.

To advertise with quadrantONE, contact: Donna Stokley, Senior Vice President, Sales 213-473-2557 To become a quadrantONE affiliate company, contact: Mimi Wotring, Vice President, Affiliations Operations 312-222-7830

About Tribune Company

Tribune is America's largest employee-owned media company, operating businesses in publishing, interactive and broadcasting. In publishing, Tribune's leading daily newspapers include the , Chicago Tribune, Newsday (Long Island, N.Y.), The Sun (Baltimore), South Florida Sun-Sentinel, Orlando Sentinel and Hartford Courant. The company's broadcasting group operates 23 television stations, Superstation WGN on national cable, Chicago's WGN-AM and the Chicago Cubs baseball team. Popular news and information Web sites complement Tribune's print and broadcast properties and extend the company's nationwide audience.

About Gannett Co., Inc.

Gannett is a leading international news and information company that publishes 85 daily newspapers in the USA, including USA TODAY, the nation's largest-selling daily newspaper. The company also owns nearly 1,000 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom's second largest regional newspaper company. Newsquest publishes nearly 300 titles, including 18 daily newspapers, and a network of prize-winning Web sites. Gannett also operates 23 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including, one of the most popular news sites on the Web.

About Hearst Corporation

Hearst Corporation ( ) is one of the nation's largest diversified media companies. Its major interests include ownership of 12 daily and 31 weekly newspapers, including the San Francisco Chronicle, Houston Chronicle and Albany Times Union; as well as interests in an additional 47 daily and 38 non-daily newspapers owned by MediaNews Group which include the Denver Post and Salt Lake Tribune; nearly 200 magazines around the world, including Cosmopolitan and O, The Oprah Magazine; 29 television stations through Hearst-Argyle Television which reach a combined 18% of U.S. viewers; ownership in leading cable networks, including Lifetime, A&E, The History Channel and ESPN; as well as business publishing, including a joint venture interest in Fitch Ratings; Internet businesses, television production, newspaper features distribution and real estate.

About The New York Times Company

The New York Times Company , a leading media company with 2007 revenues of $3.2 billion, includes The , the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 50 Web sites, including, and The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

Media contact: Michael G. Frenkel M. Frenkel Communications 212-808-6556/Mobile: 201-317-7035

CONTACT: Michael G. Frenkel of M. Frenkel Communications, +1-212-808-6556, michael@mfcpr.comMobile: +1-201-317-7035, or

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