TechWeb Presents The Music Lounge at Hard Rock Hotel Chicago

Jul 28, 2008 (12:07 PM EDT)

NEW YORK, July 28 /PRNewswire/ -- The , in association with and presenting sponsor bring back the iconic in Chicago from August 1-3, 2008 for its third consecutive summer. is a three-day "VIP + Artist retreat" exclusive to artists and those attending the Lollapalooza festival. Artists and guests attending on the 4th floor of the hotel will not only enjoy celebrity gifting from amongothers, they will alsoenjoy spa and treatments and makeup services provided by In addition to stopping by a live tattoo parlor to get some ink, guests can jam out to or live music by NYC's DJ Jesse Marco. Artists will also get to chat with and at who are doing interviews at the lounge.

will be the perfect place to enjoy meals while catching up on e-mails and relaxing.This all green cafe, located on the 2nd, will be catered by and features a selection of refreshments from will also conduct artist interviews and gifting from the Cafe. also on the 2nd floor,will be a space for different musical artists to perform. Environmentalist will be a regular onstage performing during the weekend as well as other artists such as and.

The partying continues into the night with exclusive (where many top talent will be doing PSAs), including an VIP room. bring the party back to their club where they are hosting the official Music Lounge Afterparties.

* Rock The Vote Late Nights, Friday, August 1st from 10pm-2am -- DJ Mom Jeans (Danny Masterson) -- Sharon Jones and the Dap-Kings * Rock The Vote Late Nights, Saturday, August 2nd from 10pm-2am -- DJ Samantha Ronson -- DJ Mark Ronson -- Spankrock * Rock The Vote Late Nights, Sunday, August 3rd from 10pm-2am -- Chromeo -- more artists TBD * Angels and Kings Afterparty, Friday-Sunday, 2am-4am

Dates: Friday, August 1 - Sunday, August 3, 2008 Daytime Hours: 11am-5pm Eastsport Cafe: 11am-5pm SPIN Acoustic Stage: 11am-5pm Venue: Hard Rock Hotel Chicago Address: 230 North Michigan Avenue, Chicago

The BMF Media Group is a highly creative New York City-based strategic firm specializing in custom music, entertainment and out-of-the-box branding campaigns that create buzz and launch products to today's hard to reach tastemakers and influencers. Its clever contributions to event marketing stem from several similar events in the past such as , and most recently " benefit concert. The BMF Media Group has worked with numerous entertainment clients and brands such as ck IN2U, Hard Rock Hotels, BLENDER Magazine, Sirius Satellite Radio, International Music Feed, Metromix, China Grill, Cafe Bustelo, RHOTO V and BMI.

Metromix is a national network of local entertainment websites that targets 21 to 34 year-olds and provides information on where to go and what to do. Formed through a joint venture between Tribune Interactive and Gannett Co., Inc., two of the country's largest media companies with newspapers, TV stations and websites in the nation's top markets, Metromix is currently operating in 17 markets and is planning rapid expansion into nearly all of the top 30 markets. Metromix has received a number of awards, including EPpy Awards for Best Entertainment Site and Best Overall Design as well as a Digital Edge Award for Best Advertising Program. The network currently attracts over 2.5 million monthly unique visitors and generates nearly 26 million monthly page views.

Located on Chicago's famous Michigan Avenue, Hard Rock Hotel Chicago offers a hotel experience unlike any other, combining a rich architectural legacy with contemporary amenities. Hard Rock Hotel Chicago is among Hard Rock International's few urban hotel locations under its umbrella of 125 Hard Rock Cafes and nine Hotels/Casinos in 48 countries, making Hard Rock International one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya and Bali. Additional hotel and casino projects have been announced in Macau and Penang, both scheduled to open in 2009; Palm Springs, Atlanta and Panama, scheduled to open in 2010; and Dubai, scheduled to open in 2011. Hard Rock Park, located in Myrtle Beach, is the world's first rock 'n' roll theme park. Hard Rock International, Inc. is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit .

CONTACT: Media, Joyce Sevilla of EFG, +1-310-432-0020 x108, or cell, (from July 31-August 4), , or Page Jeter ofEFG, +1-310-432-0020 x106, or cell, +1-323-440-6024 (from July 31-August4), ; or For artist/talent inquiries, Judy Miller Silverman,+1-323-662-3865, , or Brendan Telzrow,+1-773-395-6526, , or Heathcliff Berru, +1-323-662-3865,; or For sponsorship inquiries, Bruce Starr,+1-212-591-0101, , or Brian Feit, +1-917-523-8181,

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