All New, All Dance, All Video Website Launched by Publisher of Dance Magazine, Dance Spirit, Dance Teacher and Pointe

Jun 03, 2008 (10:06 AM EDT)

NEW YORK, June 3 /PRNewswire/ -- Created by the world's leading publisher of dance publications and events, promises to do for dance what YouTube has done for general social video networking. The all-video website provides its users -- dance students, professional dancers, teachers, choreographers, and dance enthusiasts -- an online platform to share their passion for dance. Users can easily post their videos, make comments, and vote for their favorites.

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"Building upon the most respected editorial dance publications with over 1.2 million readers and the exceptional reach of the magazines' current websites, message boards, and e-newsletters, uniquely captures the power of targeted online video for users and advertisers," says Karla Johnson, President of Macfadden Performing Arts Media. " hotwires the dance community in a way no single website has before -- it allow dancers worldwide to easily and enjoyably showcase their talents to peers, family and future employers."

High-profile, prestigious contests attract users to every month. Editorial teams from each magazine choose winning stand-out videos in a variety of categories. Viewers also vote for their favorites. Teen targeted Dance Spirit conducts its blockbuster "Cover Model Search" as well as selecting a "Future Star" each month on The site launches with eight channels, five of which coincide with the individual magazines. The Ballroom Channel and Triple Threat Channel (dance, act, sing) draw on the ever-growing popularity of reality shows such as So You Think You Can Dance, Dancing with the Stars, and American Idol. The Dance on Camera channel highlights exceptional dance made specifically for film.

About Macfadden Performing Arts Media, LLC: Properties include Dance Magazine(R), Dance Spirit(R), Dance Teacher(R), Pointe(R), Dance Retailer News(TM), American Cheerleader(R), Cheer Biz News(R), their associated Web sites and events, and several annuals and directories. Each of the magazines is an industry leader directed to a highly motivated special interest audience. Dance Magazine(R), read by more than 300,000 professional dancers, advanced students and their teachers, has delivered inspiration and insight for 81 years. Dance Spirit(R) magazine, with more than 700,000 readers, reaches more teen dancers and their teachers than any other dance publication. Dance Teacher(R), published for 29 years, is the only nationwide magazine addressed exclusively to dance teachers of all disciplines. With 120,000 readers, Pointe(R) magazine is the only international ballet magazine expressly for ballet dancers and serious ballet students. Dance Retailer News(TM) is the only monthly trade publication for dance retailers in the U.S. and Canada. American Cheerleader(R) is the leading national magazine read by 1.4 million young people involved in cheerleading across the country. Cheer Biz News(R) is written for owners and coaches of competition cheer training and gymnastic centers.

Macfadden Performing Arts Media, LLC is located at 110 William Street, 23rd Floor, New York, NY 10038.

Contact: Jessie Petrov, Publishing Manager, 646-459-4909 or

CONTACT: Jessie Petrov, Publishing Manager, +1-646-459-4909,, for Macfadden Performing Arts Media, LLC

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