R.H. Donnelley Executives to Discuss State of Yellow Pages Industry at 2008 Yellow Pages Association Conference and Exhibition

Apr 02, 2008 (08:04 AM EDT)

LAS VEGAS, April 2, 2008 /PRNewswire-FirstCall/ -- R.H. Donnelley , a leading print and online local search company, today announced that three members of its leadership team will be featured presenters at the 2008 Yellow Pages Association Conference and Exhibition. David C. Swanson, R.H. Donnelley's chairman and CEO and chairman of the Yellow Pages Association, will deliver the keynote address and opening remarks at the Conference, while Peter J. McDonald, president of R.H. Donnelley, and Jeffrey H. Porter, vice president of, will also present on separate panels. The Conference begins April 5 and will be held at the Mandalay Bay Resort and Casino in Las Vegas.

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In his keynote, Swanson will address several points, including the state of the industry, why the print Yellow Pages remains an important component of local businesses' marketing efforts, and the importance of selling value versus just selling products. His keynote address will take place April 7 at 8:45 a.m.

McDonald will offer his thoughts on effective sales strategies as part of the "Sales Panel" to be held April 7 at 11:30 a.m. McDonald will discuss how publishers can address sales challenges and ensure continued revenue and customer growth.

Porter will be one of the speakers on the "Local Mobile Search Panel: New Media and Video Tools, Adoption Driving Usage or Usage Driving Adoption." As one of the key leaders behind, Porter will discuss the increasingly important role the Internet plays in local search. The panel will take place April 8 at 11:00 a.m.

About R.H. Donnelley

R.H. Donnelley connects businesses and consumers through its portfolio of print and interactive marketing solutions. Small- and medium-sized businesses look to R.H. Donnelley's experienced team of marketing consultants to help them grow their companies and drive sales leads. Consumers depend on the company's reliable, trusted, local business content to deliver the most relevant search results when they are seeking local goods and services. For more information, visit and .

CONTACT: Peter Larmey of R.H. Donnelley, +1-919-297-1521,

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