TechWeb

Nick Matarazzo, EVP, Group Publishing Director, Men's Enthusiast Network (M.E.N.), Assumes Additional Responsibility for Integrated Sales and Marketing

Jan 17, 2008 (12:01 PM EST)
URL: http://www.techweb.com/show-press-release/X667993/nick-matarazzo-evp-group-publishing-director-men-s-enthusiast-network-m-e-n-assumes-additional-responsibility-for-integrated-sales-and-marketing.html

NEW YORK, Jan. 17 /PRNewswire/ -- Jack Kliger, President and CEO, Hachette Filipacchi Media U.S., announced today that Nicholas (Nick) J. Matarazzo will add EVP/Integrated Sales and Marketing to his current responsibilities as EVP/Group Publishing Director, Men's Enthusiast Network (M.E.N.). He will lead The Total Solutions marketing initiative which creates customized media/marketing packages across all brands and platforms, as well as the Digital Media Sales Group, Audience Research, Special Marketing and HFX- periential Marketing (event marketing). Matarazzo will continue to report to EVP/COO Philippe Guelton.

Kliger stated:

"Hachette's targeted media assets fall into five key sectors: automotive, fashion, shelter, women & health, and enthusiasts. Effectively selling these sectors across brands and platforms continues to be one of our top priorities. Nick Matarazzo is a long-standing senior sales executive in our company, and he's uniquely qualified to take the reins in the corporate sales area. He knows the strength of our brands and how to package them to provide advertisers with scale and highly-targeted demographics."

Guelton added:

"Nick is a creative marketing and sales leader, and he understands advertisers' needs from media companies like ours. He is well versed in the developments in digital media, and he played a central role in the Jumpstart acquisition. The new Total Solutions approach under Nick will deliver integrated programs in a way that is streamlined and time-efficient for our advertisers and the agencies they work with."

Matarazzo said:

"Every major media company has an integrated corporate sales and marketing group, but our new vision for Total Solutions is definitely a cut above. Corporate-level sales and marketing has evolved through the years and this initiative is the right structure at the right time, and I'm proud to lead it. We will absolutely provide the best category-centric, platform-agnostic programs for our clients in 2008 and beyond.

"Total Solutions takes corporate selling to a higher level, uniquely benefiting advertisers in a media climate that demands on-target creativity and results. More than just a standard corporate selling and marketing layer operating independently from individual magazine brands, this new group blends corporate and magazine teams, tapping into account experts at each brand.

"As a targeted media publishing company filled with category experts at the magazine level, HFM U.S.'s new united sales and marketing structure ensures the most insightful market intelligence to provide clients superior results. For example, in the automotive market, Car and Driver and Road & Track sales and marketing experts will work in concert with the corporate team in a much more integrated way, guiding and helping formulate unique media solutions to solve client challenges."

About Hachette Filipacchi Media U.S.

Hachette Filipacchi Media U.S. ( www.hfmus.com www.lagardere.com ) enthusiast brands and targeted media products reach nearly 60 million consumers through magazines, online and mobile content. The company's editorial hallmarks are trusted expert content along with independent product testing. Our prestigious brands fall into five sectors and include: Automotive (Car and Driver, Road & Track, Jumpstart Automotive Media); Fashion (ELLE, ELLEgirl); Shelter (ELLE Decor, Home, Metropolitan Home, PointClickHome, and Special Interest Publications Group); Women & Health (Woman's Day and Woman's Day Special Interest Group) and Enthusiasts (American Photo, Boating, Cycle World, Flying, Popular Photography, Premiere and Sound & Vision). HFM U.S. Total Solutions marketing initiative packages these assets across brands and platforms with customized marketing programs. HFM U.S. is part of Lagardere's ( ) media division Lagardere Active, a producer of special interest content in over 40 countries

CONTACT: Anne Janas, SVP Corporate Communications of Hachette Filipacchi ajanas@hfmus.comMedia U.S., +1-212-767-5810,

Web site: http://www.hfmus.com/ http://www.lagardere.com/