VIENNA, Va., Jan. 2 /PRNewswire/ -- SecondApproach(SM) automated remarketing services from TARGUSinfo have received a 2007 Product of the Year Award from Technology Marketing Corporation's (TMC(R)) Customer Interaction Solutions magazine ( www.cismag.com ), the leading publication covering CRM, call centers and teleservices since 1982.
SecondApproach services help businesses "remarket" to prospective customers in order to close sales while the consumer is still interested. The service captures a caller's phone number (even if the caller hangs up while waiting), appends a confirmed name and postal address and within 48 hours sends out a personalized mailing to the prospect -- for instance, a "thank you for getting in touch" postcard with an offer. With SecondApproach services, businesses can automatically segment their follow-up and send different mailings according to profiles or demographics.
"Companies spend tens of millions of dollars to acquire new customers but too often fail to follow up on their full share of the demand they've generated," said Paul McConville, TARGUSinfo Director of Consumer-Facing Services. "SecondApproach services automate the follow-up on strong leads that didn't immediately convert, maximizing companies' acquisition rates. We're gratified that Customer Interaction Solutions has recognized the value of SecondApproach services."
The return on investment for SecondApproach customers has varied, ranging from 4,200% for a direct marketer to 432% for a provider of Internet access services. Typical ROI measurements have fallen in the 600-800% range. Response rates for consumers to SecondApproach mailers have averaged between 5 and 10%, far above typical rates for direct mail campaigns that use bought or rented lists.
"TARGUSinfo has proven they are committed to quality and excellence in solutions that benefit the contact center experience as well as ROI for the companies that use them. I am pleased to honor their hard work and accomplishments and look forward to more innovative solutions from TARGUSinfo in the future," said Nadji Tehrani, Executive Group Publisher and Editor-in- Chief of Customer Interaction Solutions. "For 10 years, Customer Interaction Solutions magazine has been recognizing companies that have demonstrated excellence in technological advancement and application refinements."
The 10th Annual Product of the Year Award winners will be featured in the January 2008 issue of Customer Interaction Solutions magazine.
For more information about the Customer Interaction Solutions 2007 Product of the Year Awards or any of the TMC media properties, please visit www.tmcnet.com .
TARGUSinfo On-Demand Information services provide insight through unique identification, verification and location solutions that enable retailers, call-center operators, Web-based marketers, communication service providers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. For more information, visit www.TARGUSinfo.com .
About Customer Interaction Solutions
Since 1982, Customer Interaction Solutions (CIS) magazine has been the voice of the call/contact center, CRM and teleservices industries. CIS magazine has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews and the recognition of the innovative leaders in management and technology through our highly valued awards, Customer Interaction Solutions strives to continue to be the publication that holds the quality bar high for the industry. Please visit www.cismag.com .
Technology Marketing Corporation (TMC) publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and IMS Magazine. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. Ranked in the top 6,000 most visited Web sites in the world by alexa.com*, TMCnet serves as many as three million unique visitors each month. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. In addition, TMC produces INTERNET TELEPHONY Conference & EXPO, and Call Center 2.0 Conference and Green Technology World Conference. For more information about TMC, visit www.tmcnet.com www.tmcnet.com . (*alexa.com is an amazon.com company that ranks Web sites by their traffic levels. Neither alexa.com nor amazon.com is affiliated with TMCnet.) For more information about TMC, visit .
TMC Contact: Jan Pierret 203-852-6800, ext. 228 email@example.com Press Contacts: Pete Simpkinson Karen Pantinas TARGUSinfo Beaupre & Co. Public Relations 703.272.6200 603.559.5836
CONTACT: Jan Pierret of TMC, +1-203-852-6800, ext. 228, firstname.lastname@example.org; Pete Simpkinson of TARGUSinfo, +1-703-272-6200,; or Karen Pantinas of Beaupre & Co. Public Relations,+1-603-559-5836, , for TARGUSinfo
Web site: http://www.targusinfo.com/ http://www.cismag.com/ http://www.tmcnet.com/