TechWeb Launches Its Way to the Hearts and Homes of Mothers in Orange County

Aug 28, 2007 (08:08 AM EDT)

NEWPORT BEACH, Calif., Aug. 28 /PRNewswire/ -- is a website created and written for mothers living in Orange County, California. An online weekly publication, the website offers a plethora of information and resources for new mothers. Included on the site are a list of various family services throughout Orange County, write-ups of products for parents and kids, highlights of local working mothers, and a retail element offering an array of books, clothing and accessories for babies and toddlers.

OC Mamma was created and founded by Arianne McHugh. Shortly after giving birth to her daughter, McHugh began using the Internet as a vehicle to retrieve information about babies and motherhood. She soon discovered a website featuring Orange County-related baby and family information did not exist. "There are so many great websites dedicated to babies and first-time motherhood," states Arianne McHugh, "but I was looking for Orange County- specific information such as child care, a list of 'mommy and me' classes, as well as a connection with new moms in my city. I wanted one central place to find all the information I needed." It was with that sentiment McHugh decided to create that central place for mothers, and OC Mamma was born.

Each week OC Mamma includes witty dialogue that discusses McHugh's thoughts on being a mom in Orange County. Topics include her reviews of events happening throughout Orange County, tips for traveling with babies and toddlers, embarrassing baby-related experiences she may have encountered, or a pair of sunglasses she admired at the mall. McHugh states that her satirical writing was meant to put a smile on an (often tired) new mom's face. Her clever writing also plays into the growing fascination and stereotypes that television and movies have cast over Orange County. Committed to giving her reader as much information as possible, McHugh embeds links to other websites in her writing to connect the reader to everything she references.

Additionally, OC Mamma features a weekly write-up on different family-oriented services. Features include sitter services, swimming lessons, parks and recreation information for Orange County as well as pregnancy-fitness information. A complete list of mom's clubs throughout the county is also featured on the site.

The website also includes OC Mamma's Hot Mamma of the month. This is a nominated woman that successfully balances motherhood and her career. "I added this feature because I wanted to celebrate working moms throughout Orange County," states McHugh. "There are so many amazing women, it was important for me to create a place where they could be honored for their achievements."

Celebrating women and motherhood, was founded to promote balance and well-being to mothers in Orange County, California. OC Mamma, based in Newport Beach, Calif., provides its readers with up-to-date information on baby- and family-related information, group forums, as well as a retail element. was designed as a central place for moms to get equipped with the information they need to do the most important job of their lives while remaining hip and happening.

Contact: Arianne McHugh, Inc. (949) 322-2772

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CONTACT: Arianne McHugh of, Inc., +1-949-322-2772,

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