NEW YORK, Aug. 28 /PRNewswire-FirstCall/ -- Teletrax, the global broadcast intelligence company, will be the lead sponsor and participate in a panel discussion at the Jack Myers Breakfast at Michael's, a senior-level media and entertainment industry event on September 18, 2007 at Michael's restaurant in New York. Teletrax is a subsidiary of Medialink Worldwide Incorporated .
The event, exploring the topic, "Monetizing the Video Long Tail," is the first in a series of events on which Teletrax and Myers Publishing LLC will collaborate as part of a strategic marketing alliance. The panel discussion with senior industry leaders will be moderated by Jack Myers and feature Andy Nobbs, president of Teletrax; Patrick Keane, chief marketing officer of CBS Interactive; Steve Mitgang, chief executive officer of Veoh; and Spencer Wang, media analyst at Bear Stearns.
The breakfasts are a series of high-profile events that focus on the future of digital media and the implications and opportunities for media companies, marketers, agencies and industry service companies. The event will take place at Michael's, a longtime gathering place for New York's media elite, and attendance at the invitation-only gathering will be limited to an intimate group of top media and entertainment industry executives. Teletrax will be the flagship sponsor of the event.
The Jack Myers Breakfast events are one of the key components of Teletrax's recently formed strategic marketing partnership with Jack Myers and his company, Myers Publishing, LLC. Other elements of the Teletrax/Myers partnership include thought leadership white papers and surveys, online advertising and marketing, and other joint business development activities.
"We are very excited to team up with Jack Myers and Myers Publishing LLC on this series of industry thought-leader gatherings, and I am looking forward to participating in a stellar panel discussion at this first event that will undoubtedly yield stimulating viewpoints," said Andy Nobbs, president of Teletrax. "We are confident that this event series, as well as the other activities of our Myers Publishing partnership, will continue to boost the momentum of our marketing and business development activities."
"Teletrax's position as an innovative leader at the cutting-edge of the digital video industry makes the company a perfect fit for partnering with us on this event," said Jack Myers, president and CEO of Myers Publishing, LLC. "I am pleased to be moderating a discussion on 'Monetizing the Video Long Tail,' which is a hot-button issue most media and entertainment companies are facing, and am eager to view the opinions and projections that surface from the discussion."
Teletrax offers the only digital video monitoring and content tracking service that provides vital broadcast intelligence on a global scale to video providers such as entertainment studios, news organizations, TV syndicators, and the advertising industry. Launched as a service developed by a joint venture between Royal Philips Electronics of the Netherlands and Medialink, with an underlying technology that is patent protected both by Philips and Digimarc Corp. , Teletrax's technology embeds an imperceptible and indelible digital watermark into video whenever it is edited, transmitted, broadcast or duplicated.
A global network of detectors then captures all occurrences of the embedded video being transmitted and generates tracking reports for the content owners. Reports of individual broadcast airings are delivered online in near real-time to each client's custom-designed portal or in data file transfers. Each client's broadcast activity is updated dynamically, 24 hours a day, enabling clients to respond immediately to reported results such as changes in end-user preferences or detections of unauthorized use.
Teletrax currently maintains a proprietary network of detectors that monitors the television broadcasts of nearly 1,500 channels from more than 50 nations, including all 210 markets in the United States, representing all measured U.S. television households. Its international network covers television stations across Europe, Asia, the Middle East, Australia, South and Central America, and Canada.
Entertainment, news and media organizations both within and outside of the United States that also have contracted to use Teletrax for the tracking of news video, advertising or promotional content include ABC Television Network, Associated Press, BBC, CBS Television, Disney-ABC Domestic Television, Fox Broadcasting Company, NBC News Channel, The NBC Agency, NBC Universal Domestic Television, Reuters Television, United Nations, ITN Networks, Euro RSCG 4D DRTV, and Medialink. A number of other companies are also in active trials with the Teletrax service.
Teletrax ( http://www.teletrax.tv ) is the world's first global digital video broadcast intelligence and video asset management service. Teletrax provides clients with video watermarking services that enable them to precisely track and monitor where, when and how their content is being aired via cable, satellite and terrestrially. Clients can easily evaluate, respond to and manage broadcast information relating to their video content through Teletrax's Web-based reporting tools. Teletrax yields critical media intelligence that is of proven value to motion picture studios, news organizations, network and syndicated TV programmers, brand marketers, corporate communicators, and advertising and public relations agencies. Teletrax is headquartered in London, has offices in New York and Hollywood, and maintains its operations hub in Norwalk, Connecticut.
Medialink ( http://www.medialink.com ) is a global leader in providing unique news and marketing media strategies and solutions that enable corporations and organizations to inform and educate their intended audiences with maximum impact on television, radio, print, and the Internet. The Company offers creative services and multimedia distribution programs including video and audio news and short-form programming. Through its majority-owned subsidiaries, Medialink also provides Teletrax(TM), a global television tracking and media asset management service to help clients evaluate return on investment from their programming and advertising efforts. Teletrax is 76%-owned by Medialink and 24%-owned by Royal Philips Electronics. Based in New York, Medialink has offices in major cities throughout the United States and an international hub in London.
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For more information: Maria Di Masi Ray Yeung Nancy Zakhary PR/Marketing Manager Associate Managing Director Associate Vice President Teletrax Brainerd Communicators Brainerd Communicators Tel: 212-812-7010 Tel: 212-986-6667 Tel: 212-986-6667 email@example.com
CONTACT: Maria Di Masi of Teletrax, PR-Marketing Manager, +1-212-812- firstname.lastname@example.org, ; or Ray Yeung, Associate Managing Director,+1-212-986-6667, , or Nancy Zakhary, Associate VicePresident, +1-212-986-6667, , both of BrainerdCommunicators for Teletrax