HSN Delivers the Next Generation of Online Shopping With the Relaunch of

Aug 01, 2007 (08:08 AM EDT)

ST. PETERSBURG, Fla., Aug. 1 /PRNewswire-FirstCall/ -- Multichannel retailer HSN has taken online shopping to a new dimension today with the relaunch of The completely redesigned ecommerce site marries the affinity HSN's customers have for the network's personalities and hosts with the ease of ecommerce to create an unparalleled shopping experience.

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Utilizing green screen video technology and original content, along with original and re-purposed television programming, the new tears down the wall between online and television retail.

"The new is a unique shopping and lifestyle destination," said William Lynch, Executive Vice President and General Manager of "This site strategically leverages HSN's extraordinary wealth of video content and television production knowledge to create a more interactive, accessible and exciting shopping experience for current and future HSN customers. It truly is unlike anything else on the e-tailing landscape today."

The new draws on the Company's exceptional array of celebrities, experts and hosts who, through the use of green screen video, function as "virtual video guides" throughout the site. Each storefront is hosted by an embedded expert who can guide visitors to new products, new features, trends and tips. Included among the many, many famous names and faces shoppers can expect to see at are:

- In cooking, top chefs Wolfgang Puck, Emeril Lagasse, and Todd English, among others; - In fashion, designers Wayne Scot Lukas, Carlos Falchi, Randolph Duke and David Rodriguez, and SCOOP NYC's Stefani Greenfield, among others; - In home entertaining, gurus Colin Cowie and Serena Bass, among others; - In beauty, Jennifer Flavin-Stallone (Serious Skin Care), Ken Paves (hair accessories), the Borghese family (Italian Bath and Body/Perlier), and GOSmile (whitening), among others; - In health, Andrew Lessman (vitamins and supplements), among others. - In home solutions/organization, Joy Mangano (Huggable Hangers), among others.

In addition, HSN's on-air hosts, well known to HSN customers, are featured prominently throughout the site as well, offering their expertise and insight.

"On television, HSN does an exceptional job of engaging and educating customers," commented Mr. Lynch. "With today's relaunch of, we've harnessed web technologies to take that experience to a new dynamic, interactive platform. is now a true destination ... . with exclusive content from talents like Wolfgang Puck and Colin Cowie, and more than 29,000 hand-selected products every day. It's a powerful combination that sets apart from the rest."

In addition to the embedded video content through the site, the new also offers functionalities such as style guides, video vignettes offering tips and tricks, trend information, and more. And, in the coming months, additional functions will become available, including brand-specific and category-specific blogs, which will enable customers to communicate directly with their favorite celebrities and on-air personalities.

About HSN:

The originator of the electronic retailing concept in 1977, HSN, an operating business of IAC , is a global multichannel retailing giant offering thousands of products to enhance all aspects of its customers' lives. On HSN and, customers can find an array of unique products and brand names in categories such as Beauty (e.g., Oscar Blandi, Bliss, Paula Dorf, Liz Earle, Perlier, Sephora, Wei East); Jewelry (e.g., Heidi Daus, R.J. Graziano, Jay King); Home/Lifestyle (e.g., Dyson, Todd English, Emeril Lagasse, Andrew Lessman, Joy Mangano, ProForm, Wolfgang Puck, Reebok, Bob Vila, Roy Yamaguchi); Fashion (e.g., Randolph Duke, Carlos Falchi, Beverly Feldman, Liberte by Emanuel, LUKASTYLE, Scoop); and Electronics (e.g., Gateway, GE, JVC, Panasonic, Sharp). HSN delivers its merchandise across multiple platforms, including TV, where the network reaches 89 million households and is the 4th largest cable network in the U.S.; online, and through, which features original video content, virtual video guides, the latest trend information, tips and tricks, video-on-demand and podcasts of products.

CONTACT: Nancy Bushkin, +1-727-872-4084,, or BradBohnert, +1-727-872-7515,

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