Teletrax Bolsters Sales Force With Senior Hollywood and New York Hires

Jun 27, 2007 (08:06 AM EDT)

HOLLYWOOD, Calif. and NEW YORK, June 27 /PRNewswire-FirstCall/ -- In support of its expanding media and entertainment business growth initiatives, Teletrax, the global broadcast intelligence company, today announced the addition of industry veteran sales executives in the key Hollywood and New York markets. Lorelee Wiseman has been appointed Director of Sales on the West Coast, and Christopher Golden has been named Director of Sales and Business Development on the East Coast. Teletrax is a subsidiary of Medialink Worldwide Incorporated .

"The hiring of these two top-notch media and entertainment industry sales leaders signifies a major step forward for Teletrax in our sales and business development efforts," said Andy Nobbs, president of Teletrax. "Earlier in the year, we expanded our network and coverage area to include the top 210 television markets in the United States, and we have now increased our sales force on both the East and West Coasts. We are very pleased that Lorelee and Chris have joined our team and are looking forward to their contributions to the further progression of our business."

Based in Hollywood, Wiseman has more than 15 years of sales experience in the television and film industries and most recently has concentrated on the digital video media distribution market. She has proven success in evolving technical solutions through the exploration of untapped markets and extensive longstanding relationships with networks, studios and producers. Wiseman was previously the entertainment group director of sales for Pathfire, a digital distribution and video asset management solutions company where she was responsible for all television and studio sales of its video delivery service. She has also held positions at Vitac, a captioning and subtitling company, and Vyvx Broadband Media, an advertising distribution company.

In her new position at Teletrax, Wiseman will be responsible for sales and the further development of Teletrax's presence in the West Coast media and entertainment market. She will lead the development of Teletrax's entertainment accounts and initiate new business with leading film and television studio and distribution organizations.

Based in New York, Golden brings over 15 years of senior media and entertainment sales experience to Teletrax. Most recently, he served as vice president and group advertising director at The Hollywood Reporter, where he was responsible for all aspects of the advertising function for the East Coast sales office. He previously held senior sales positions at the New York Post and Chicago Tribune.

Golden brings an intimate knowledge of sales environments, industry trends and customer requirements, which will be used to spearhead his sales initiatives. At Teletrax, he will be focused on pursuing new revenue opportunities and also identifying business partnerships to help accelerate growth.

Teletrax offers the first and only digital video monitoring and content tracking service that provides vital broadcast intelligence on a global scale to video providers such as entertainment studios, news organizations, TV syndicators, and the advertising industry. Launched as a service developed by a joint venture between Royal Philips Electronics of the Netherlands and Medialink, with an underlying technology that is patent protected both by Philips and Digimarc Corp. , Teletrax's technology embeds an imperceptible and indelible digital watermark into video whenever it is edited, transmitted, broadcast or duplicated.

A global network of detectors then captures all occurrences of the embedded video being transmitted and generates tracking reports for the content owners. Reports of individual broadcast airings are delivered online in near real-time to each client's custom-designed portal or in data file transfers. Each client's broadcast activity is updated dynamically, 24 hours a day, enabling clients to respond immediately to reported results such as changes in end-user preferences or detections of unauthorized use.

Teletrax currently maintains a proprietary network of detectors that monitors the television broadcasts of nearly 1,500 channels from more than 50 nations including the top 210 markets in the United States, representing all measured U.S. television households. Its international network covers television stations across Europe, Asia, the Middle East, Australia, South and Central America, and Canada.

Entertainment, news and media organizations both within and outside of the United States that also have contracted to use Teletrax for the tracking of news video, advertising or promotional content include ABC Television Network, BBC, CBS Television, Disney-ABC Domestic Television, Fox Broadcasting Company, NBC News Channel, The NBC Agency, NBC Universal Domestic Television, Reuters Television, Tribune Entertainment, United Nations, ITN Networks, Euro RSCG 4D DRTV, and Medialink. A number of other companies are also in active trials with the Teletrax service.

About Teletrax:

Teletrax ( ) is the world's first global digital video broadcast intelligence and video asset management service. Teletrax provides clients with video watermarking services that enable them to precisely track and monitor where, when and how their content is being aired via cable, satellite and terrestrially. Clients can easily evaluate, respond to and manage broadcast information relating to their video content through Teletrax's Web-based reporting tools. Teletrax yields critical media intelligence that is of proven value to motion picture studios, news organizations, network and syndicated TV programmers, TV sports producers and distributors, brand marketers, corporate communicators, and advertising and public relations agencies. Teletrax is headquartered in London, has offices in New York and Hollywood, and maintains its operations hub in Norwalk, Connecticut.

About Medialink:

Medialink ( ) is a global leader in providing unique news and marketing media strategies and solutions that enable corporations and organizations to inform and educate their intended audiences with maximum impact on television, radio, print, and the Internet. The Company offers creative services and multimedia distribution programs including video and audio news and short-form programming. Through its majority-owned subsidiaries, Medialink also provides Teletrax(TM), a global television tracking and media asset management service to help clients evaluate return on investment from their programming and advertising efforts. Teletrax is 76%- owned by Medialink and 24%-owned by Royal Philips Electronics. Based in New York, Medialink has offices in major cities throughout the United States and an international hub in London.

With the exception of the historical information contained in the release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. Actual results may vary materially from those expressed or implied by the statements herein. Such statements may relate, among other things, to our ability to respond to economic changes and improve operational efficiency, the benefits of our products to be realized by our customers, or our plans, objectives, and expected financial and operating results. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances or using words such as: will, believe, anticipate, expect, could, may, estimate, project, plan, predict, intend or similar expressions that involve risk or uncertainty. These risks and uncertainties include, among other things, our recent history of losses, our ability to achieve or maintain profitability; potential regulatory action; worldwide economic weakness; geopolitical conditions and continued threats of terrorism; effectiveness of our cost reduction programs; the receptiveness of the media to our services; changes in our marketplace that could limit or reduce the perceived value of our services to our clients; our ability to develop new services and market acceptance of such services, such as Teletrax; the volume and importance of breaking news, which can have the effect of crowding out the content we produce and deliver to broadcast outlets on behalf of our clients; our ability to develop new products and services that keep pace with technology; our ability to develop and maintain successful relationships with critical vendors; the potential negative effects of our international operations on the Company; future acquisitions or divestitures, which may adversely affect our operations and financial results; the absence of long term contracts with customers and vendors; and increased competition, which may have an adverse effect on pricing, revenues, gross margins and our customer base. More detailed information about these risk factors is set forth in filings by Medialink Worldwide Incorporated with the Securities and Exchange Commission, including the Company's registration statement, most recent quarterly report on Form 10- Q, most recent annual report on Form 10-K and other publicly available information regarding the Company. Medialink Worldwide Incorporated is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

For more information: Peter Winkler Chief Marketing Officer Teletrax Tel: 323-465-9004, x225 Maria Di Masi PR/Marketing Manager Teletrax Tel: 212-812-7010 Raymond Yeung Senior Vice President Brainerd Communicators Tel: 212-986-6667

CONTACT: Peter Winkler, Chief Marketing Officer, +1-323-465-9004, x225,, Maria Di Masi, PR/Marketing Manager, +1-212-812-7010,, both of Teletrax, Raymond Yeung, Senior Vice Presidentof Brainerd Communicators, +1-212-986-6667, , forMedialink

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