Cision Teams Up With PR Newswire To Deliver Web Distribution and Search Engine Optimization

Jun 25, 2007 (10:06 AM EDT)

CHICAGO, June 25 /PRNewswire/ -- Cision, a leading provider of media research, distribution, monitoring and evaluation services, today announced a partnership with PR Newswire to deliver Web press release distribution and search engine optimization (SEO) services to Cision's clients using MediaSource, the company's flagship media research and management portal.

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The collaboration with PR Newswire is a complement to Cision's global media research and monitoring capabilities which allow clients to build targeted media lists from thousands of outlets and individual reporters, distribute them directly to journalists, and monitor media coverage in support of their PR campaigns.

These new expanded distribution capabilities through MediaSource, will give clients the ability to quickly and easily combine Cision's robust media database with Web distribution of their press releases to the most widely accessed sites, databases and online services, including The New York Times, Yahoo, AOL, MSN, Excite, Marketwatch and CNN, in addition to more than 3,700 other sites comprising broad and niche audiences and hundreds of RSS feeds.

As an added feature to the Web distribution service offering, Cision clients will receive an update soon after the distribution of every release. The report, ReleaseWatch(TM), highlights the sites posting the client's news release, along with the website audience figures.

Access to PR Newswire's SEO service optimizes the distribution of press releases, so that they are easily found by Google and other Internet search engines and ultimately appear higher up in organic search results. The outcome is much greater exposure of clients' news.

Augmenting the SEO services, clients receive a summary report after the distribution and optimization of their news release detailing search queries, total views, click-thrus, conversions, and the number of views from the search engines.

"Our partnership with PR Newswire provides our clients with unbeatable media management solutions," stated Steve Newman, CEO of Cision North America. "These new offerings combined with our global media databases give clients a single platform to access the millions of journalists, analysts, consumers, shareholders and constituents who routinely go online to make faster, more informed decisions."

"In this new era of Web-based, interactive communications, targeting messages directly to end users is part and parcel of a successful public relations campaign," said Ken Dowell, executive vice president, PR Newswire. "PR Newswire's Web distribution and SEO services will give Cision's clients direct access to the millions of consumers that seek information on the Web."

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About Cision AB:

Cision AB ( ) is a global industry leader in business and communication intelligence. The firm provides media research, distribution, monitoring and communication evaluation, as well as target group identification and distribution of information for PR and IR purposes. Cision AB has annual revenue of SEK 1.9 billion, and has around 2,700 employees in the United States, United Kingdom, Sweden, Canada, Hong Kong, Germany, Norway, Finland, Denmark, Portugal, Estonia, Latvia, and Lithuania.

About PR Newswire:

PR Newswire Association LLC ( ) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non- profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up- to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts(SM), eWatch(TM), MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM), MultiVu(TM) and U.S. Newswire, the preeminent policy newswire in the industry. PR Newswire is a subsidiary of United Business Media plc of London.

CONTACT: Mary Durkin, VP, Corporate Communications of Cision, North mary.durkin@cision.comAmerica, +1-203-663-2430,

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