NEW YORK, June 26, 2013 /PRNewswire/ -- Thumb, Inc. and Ypulse, Inc. announced today at the 7th Annual Ypulse Millennial Mashup Conference that the two organizations have merged to revolutionize marketing research among those under the age of 35. With an expanded and highly talented team of research, strategy and technology experts, Ypulse will leverage Thumb's mobile social network and feedback platform to deliver consumer immediacy, faster and at higher resolution, helping youth-oriented marketers and communicators listen to, learn about and be inspired by youth.
Dan Kurani, founder of Thumb, will continue his visionary role as co-founder, board member and Chief Digital Officer of Ypulse Inc., with his co-founder, Michael Melli, who will continue as VP Engineering. According to Kurani, "The opportunity to leverage Ypulse's infrastructure and the deep relationships with leading marketers is perfect for this stage in Thumb's evolution. We're very excited to commercialize Thumb hand-in-hand with the talented team at Ypulse."
"We founded the company on the insight that social media could connect us with youth opinion, and mobile usage has since come to dominate the online behavior of Millennials (those born between 1982 and 2004)," stated Dan Coates, co-founder and president of Ypulse Inc. "Our goal is to work closely with Dan Kurani and his team to aggressively pivot toward mobile, enabling our clients to connect with young consumers at the 'feedback moment', wherever and whenever that may occur."
A few years ago Thumb was incubated with the goal of helping people get instant opinions while shopping. After launching the concept in 2010, the product quickly evolved to support the community's interest in getting and giving feedback in virtually every area of life (music, artwork, shopping, hairstyles, relationships, movies, food, etc.). Today, Thumb has become the leading mobile social network for getting and giving opinions with close to 2 million members providing over 1 billion opinions and growing.
Ypulse, Inc. is the leading authority on tween, teen and young adult insights for marketing and media professionals, providing news, commentary, events, research and strategy. The Ypulse mission is to ignite authentic conversations between brands and Millennials so that every step of the creative process is inspired by the wants, needs, and desires of next generation consumers. Ypulse has an integrated platform that is comprised of a daily newsletter, an annual conference, a website (www.ypulse.com), an online research community (www.surveyu.com) and now the Thumb mobile social network (www.thumb.it) and instant feedback platform (www.thumb-pro.com) to offer insights, resources, and community to those who market to and work with youth—and who wish to reach them in an authentic manner.
SOURCE Ypulse, Inc.