LONDON, June 5, 2013 /PRNewswire/ -- The GSMA today published research that demonstrates the significant socio-economic impact that mHealth adoption will have in Europe. Findings reveal that mHealth could save almost €100 billion in healthcare costs in the EU by 2017 as well as add €93 billion in GDP. The new GSMA report, developed in partnership with PwC, also indicated that, by using mHealth solutions to their full potential, by 2017 healthcare systems in the EU could:
Recognise huge cost savings
Enhance resource efficiency
"The growing prevalence of chronic diseases, the relatively high cost of healthcare and an ageing population means many countries in the EU are experiencing a healthcare resource crisis that mobile technology can help relieve," said Michael O'Hara, Chief Marketing Officer, GSMA. "Better access to healthcare services and the cost efficiencies driven by mHealth will help EU economies deliver sustainable and effective healthcare systems. However, much more needs to be done by regulators and governments within the EU to incentivise, encourage and drive the adoption of mHealth for the benefit of all the region's citizens."
Overcoming barriers to adoption
Unless the multiple barriers – regulatory, economic, structural and technological – that prevent mHealth from being adopted commercially and achieving scale are removed, the adoption of mHealth could be limited to about 10 per cent of its potential in 2017. This will restrict the realisation of benefits to five per cent of their potential. The impact means:
The key to harnessing the potential of mHealth lies with governments, regulators and payers, such as insurers, creating the right environment for growth and paving the way for its adoption. Key actions that could help drive this adoption include:
To effectively implement these recommendations, the GSMA is calling on all key stakeholders to act urgently to help ensure that the potential benefits of mHealth can be realised to meet the current and future healthcare challenges in EU countries.
To view the report and for more information on the GSMA's mHealth programme, please visit: www.gsma.com/connectedliving/socio-economic-impact-of-mhealth.
About the GSMA
The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries, the GSMA unites nearly 800 of the world's mobile operators with more than 230 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers and Internet companies, as well as organisations in industry sectors such as financial services, healthcare, media, transport and utilities. The GSMA also produces industry-leading events such as the Mobile World Congress and Mobile Asia Expo.