FORT WORTH, Texas, Aug. 2, 2013 /PRNewswire/ -- In celebration of music fans, RadioShack begins taking pre-orders today for DECK by SOL REPUBLIC x Motorola, the hot new portable wireless speaker that will make music social. Through its partnership with SOL REPUBLIC, RadioShack will also offer DECK in two colors that are available only at RadioShack for a limited time. And RadioShack will launch live in-store demos and new marketing initiatives featuring SOL REPUBLIC's new personal speaker, which is sure to earn a spot on back-to-school and holiday must-have lists.
"The DECK by SOL REPUBLIC x Motorola is one of those leading-edge, revolutionary products that we want people to expect to find on the shelves at RadioShack," said Joe Magnacca, chief executive officer for RadioShack. "Teaming up with SOL REPUBLIC on the retail launch of such an exciting new product, and creating experiential marketing programs and attention-grabbing advertising represents another way we're opening our doors to the music-loving masses and inviting new generations of music and technology fans to come in and play."
Partnership Also Includes #RSonDECK Lounge at the Hard Rock Hotel, Ad Campaign
DECK pre-orders launch a multi-month marketing collaboration between RadioShack and SOL REPUBLIC.
The companies have teamed up to feature DECK, along with other SOL REPUBLIC products available at RadioShack, at the #RSonDECK Lounge at the Hard Rock Hotel, which will be the hottest spot for both attendees and music performers during the Lollapalooza music festival in Chicago this weekend. Activities include demo stations and competition to create the event soundtrack using the DECK's Heist Mode.
Around the same time DECK is available in stores, RadioShack and SOL REPUBLIC will debut a TV spot featuring several of SOL REPUBLIC's Saviors of Sound, along with other top artists, showcasing DECK as the life of the party.
"Expanding beyond headphones has been part of our strategy since the company was founded, and we can now deliver on that strategy for any music fan that visits one of RadioShack's 4,300 stores in the U.S.," said Scott Hix, President and Co-Founder, SOL REPUBLIC. "Anyone can go to their neighborhood RadioShack or visit radioshack.com to experience the little speaker that has big sound and see how SOL REPUBLIC is changing how people share music. DECK's revolutionary design, 360-degree powerful sound and Heist Mode redefine how music fans will use a portable wireless speaker and make music social."
Make Music Social with the DECK
DECK is the first and only speaker on the market with Heist Mode Bluetooth® wireless technology, which allows up to five friends to simultaneously pair to DECK and actually take turns controlling the speaker and sharing their music. Anyone connected can instantly be the DJ – or "heist" DECK to keep the music mix interesting. Heist Mode is supported through Bluetooth or Near Field Communication (NFC) and allows for seamless pairing or simple "Tap and Play."
And with Super Power Wireless range, party-goers have up to 300 feet of freedom to roam and still control the music on DECK, which is 10x more range than with traditional wireless speakers.
DECK is also the only wireless speaker on the market to offer 360-degree Full Sound, ensuring the music sounds loud and pure from anywhere in the room. Additionally, with the simple touch of a button, consumers can boost the sound so it travels further to extend the party with Outdoor Mode.
Inside the slim, portable design of the DECK lie extra-large R2 Sound Engines combined with a bass port, high-watt amplifier, and huge lithium-ion battery to deliver bigger sound than you would expect from a pocket-sized speaker.
Consumers can connect DECK to their home or car audio system through the device's stereo in and out ports, allowing fans to enjoy Heist Mode through the amplified systems in their house or car. It's also possible to daisy-chain multiple DECKs together to create a powerful wall of sound. DECK features a crystal-clear speakerphone, so consumers can easily take a call. And DECK's standard, acoustically-transparent case protects the speaker while allowing fans to listen nearly everywhere.
To find your neighborhood store or learn more about the SOL REPUBLIC products available at RadioShack, visit www.RadioShack.com.
About RadioShack Corporation
RadioShack (NYSE: RSH) is a leading national retailer of innovative mobile technology products and services, as well as products related to personal and home technology and power supply needs. RadioShack® offers consumers a targeted assortment of wireless phones and other electronic products and services from leading national brands, exclusive private brands and major wireless carriers, all within a comfortable and convenient shopping environment. RadioShack employs approximately 30,000 knowledgeable and helpful sales experts globally. RadioShack's retail network includes more than 4,300 company-operated stores in the United States, 270 company-operated stores in Mexico, and approximately 1,000 dealer and other outlets worldwide. For more information on RadioShack Corporation, please visit www.radioshackcorporation.com; to purchase items online, please visit www.radioshack.com. RadioShack® is a registered trademark licensed by RadioShack Corporation.
News Media Contact: Media Relations, +1-817-415-3300, Media.Relations@RadioShack.com
SOURCE RadioShack Corporation