Internet Marketing Company Cyberset Stresses the Importance of Knowing Your Customers

Jun 14, 2013 (10:06 AM EDT)

LOS ANGELES, June 14, 2013 /PRNewswire/ -- On May 22nd, Effie Worldwide and Warc published their annual list of most effective marketing campaigns for the year 2012. Unsurprisingly, only major national campaigns were ranked on the list. Shahab Saba, CEO of Cyberset Corp, a Los Angeles Internet marketing company company, nonetheless feels that local companies looking to market online can take a number of lessons from this insightful analysis of marketing trends. Most of all, the importance of knowing your customers shines through on the report, and Mr. Saba feels that potential clients can expect Cyberset to follow these examples on their website's marketing, with their pay-per-click (PPC) advertising, in search engine optimization campaigns, and on social media.

"With search engine marketing, the importance of intimate knowledge of your customer base can't be underestimated," Saba said. He explains that when fleshing out a site, it is important for a search engine optimization company to write original content with customers in mind. "And not your ideal customer," he adds, "but your real customer."

In one notable example, the video game "Call of Duty: Black Ops," a big winner in the Effies, had its campaign analyzed. It was found that catering advertisements to fans of the games produced the most engagement with customers. They found that by analyzing players' favorite aspects of the games, and evoking the subtle details that make it so special to players, they were able to spur gamers to make a purchase.

Similarly, effective social media marketing from Cyberset follows the example of Effie winners like Procter & Gamble. Even when focused on companies with more of a regional customer base, having a social media presence involving a mix of humor and sincerity, such as one might find in the award-winning campaigns of familiar household brands like Charmin, Downy and Tide produce the best results. "Keeping the customer engaged with a marketing campaign means speaking to them directly, and social media is a great way to do that," Saba says. He feels that updates and profile elements that reflect that affability and humor are an effective way to build a relationship with customers, which in turn means that they will stay with you.

About Cyberset:

Cyberset is a full-service Internet marketing firm based in the San Fernando Valley of California. With a diverse client base including local, national, and international companies, Cyberset brings a multifaceted approach to building a customer base, and converting marketing investment into real returns. As a Google AdWords-Certified company, their world-class services are meant not only to enhance presence and drive traffic to a site, but to bring in customers from new markets, and enhance the social media presence of any company, with techniques that are technical and creative in equal parts.

To consult with one of Cyberset's professionals, and receive a free quote for your marketing campaign, please visit or call 800-601-5053.

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SOURCE Cyberset