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It may be fashionable for telcos to market mobile services to teens and young adults, but that kind of myopia could alienate a demographic growing faster than the line for Star Wars: mature spenders.
A report by Probe Research suggests that telecom firms are too youth-focused. After all, this decade's twentysomethings are next decade's retirement planners. Telcos need to find marketing strategies for older people to both capture valuable market share today and keep kid customers as they age, according to Probe's report, Voice And Data Networks--The Next Ten Years.
The study indicates that there will be a combined 12% decline in the number of people up to 19 years old living in the United States, Japan, India, China, Brazil, Indonesia, and Mexico during the next 50 years. Conversely, those 60 and older are expected to grow as a group by more than 250% in the same period.