TechWeb

Why Schools Could Save Windows RT

Jun 19, 2013 (09:06 AM EDT)

Read the Original Article at http://www.informationweek.com/news/showArticle.jhtml?articleID=240156963


Tablet Buying Demystified: 10 Tips
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Tablet Buying Demystified: 10 Tips
Until August 31, Microsoft will offer 32-GB Surface RT tablets to K-12 schools and universities for $199. A 60% discount from the device's $499 retail price, the deal could help Redmond regain ground lost to Apple in the education market and, more importantly, carve out a niche for its underperforming Windows RT operating system.

The sale dramatically undercuts the $399 price Apple offers educators for its cheapest iPad package. The Surface RT remains more affordable even if schools add accessories, such as the ultra-thin Touch Keyboard Cover, which brings the price to $249, or the more solid and capable Type Keyboard Cover, which brings the price to $289.

To date, Surface RT has been a dud. The device's market share is virtually non-existent, and the lowly demand has compelled almost every OEM to suspend or abandon plans for Windows RT devices.

WinRT includes a preinstalled version of Microsoft Office but, unlike Windows 8, is not otherwise compatible with legacy x86 software. The ability to use Office on a lightweight tablet seemed like an obvious selling point when the Surface RT launched last fall, but the tablet confused some potential buyers with its Live Tile-dominated Modern UI and put off others with its anemic app catalogue and relatively high price.

[ Win 8.1 tablets get Office, RT gets Outlook. Will these bonuses help bolster Win8's BYOD progress? Read Microsoft To Bundle Office In Windows 8.1 Tablets. ]

By slashing the Surface RT's price, though, Microsoft has removed one of the factors that limited early sales -- and if there's any customer base that values lower costs, it's schools. Windows 8, despite its consumer struggles, has begun to pick up steam among educational buyers because it offers the best value proposition for many schools' needs. Win8 tablets such as the Dell Latitude and Lenovo Helix are being offered to students because the devices can serve as laptop replacements by docking into keyboards and because their form factor facilitates applications for which traditional machines are not well suited, such as documenting field research.

To be fair, Win8 tablets that convert into laptops are often less ergonomically functional than conventional clamshell designs. But schools need to accomplish many goals on tight budgets. Tablets might be limited in certain regards, but because they're generally cheaper than laptops or PCs, they nonetheless offer a compelling way for educational buyers to kill many birds with one stone.

So far, schools have been interested primarily in Windows 8, but with the new price reductions, Windows RT is positioned for a potential boost of its own. For many students, schoolwork requires access to only Microsoft Office and the Internet. Mobile apps and legacy software will factor into some students' needs, of course, and for them, WinRT might be less attractive. But from a market-wide perspective, the discounted Surface RT might be the most cost-efficient way to satisfy students' essential needs.

If Redmond succeeds in generating enthusiasm among schools, the company could repair its shrinking presence in the education market. Windows still dominates in the enterprise, but the iPad has become a favorite on school campuses. As of last fall, Apple's tablet had eaten substantially into the sales of Windows-based PCs to schools. For Microsoft, this downward trend would have been troubling enough, but the fact that Mac-based computers held steady while the iPad soared only compounded the situation.

Windows 8 wasn't widely available when last fall's statistics were collected, of course, so this year might turn out somewhat differently. That said, Apple has continued to accrue some impressive wins. Earlier this month, for example, Los Angeles Unified -- the nation's second-largest school district -- awarded Apple a $30 million contract that will provide an iPad to every student.

According to the Los Angeles Times, Microsoft petitioned the district to deploy Windows devices in addition to the iPad, but to no avail.

But now that the Surface RT is more attractively priced, Redmond could have better luck. Certainly, the company is pitching the devices to educators more aggressively than ever before: In addition to the price discounts, Microsoft is giving away 10,000 Surface RTs to attendees at this month's International Society for Technology and Education convention in San Antonio, Texas.

Still, Apple's success involves more than price. The company commands 20% of U.S. e-book sales, for example, making the iPad a natural companion for many college students. And LA Unified is paying $678 per device -- well above the base cost for school customers -- because the tablets will come preloaded with educational software.

The Windows Store now features more than 91,000 apps -- a decent number, but still far fewer than the 800,000 apps available for iOS. If Windows RT can gain momentum among educational customers, developer interest will only be galvanized. But in the meantime, schools will have to weigh -- as LA Unified did -- whether the appeal of Microsoft Office can compensate for WinRT's lesser app catalogue.

It also remains to be seen if lower prices are here to stay. The educational discounts extend a recent Windows RT fire sale in which Surface RTs were offered for $99 to attendees at Microsoft's TechEd Conference. These sudden, aggressive price drops could simply indicate an inventory dump, perhaps in advance of a newer -- and costlier -- Surface RT model. Such a device has featured into Windows 8.1 rumors for month, and with the OS update now only a few weeks away, Microsoft might be making space for new offerings.

Despite the unanswered questions, the discounts nonetheless represent one of WinRT's clearest opportunities to date. If Microsoft succeeds in winning educational customers, the OS's laughingstock status -- and its mediocre attention from developers and OEMs -- could soon be things of the past.