TechWeb

The Next Marketing Gold Rush

Mar 27, 2009 (07:03 PM EDT)

Read the Original Article at http://www.informationweek.com/news/showArticle.jhtml?articleID=229201512


Most marketers have a To Do list. Figuring out their brand's social media strategy is undoubtedly somewhere near the top. The expansion of a marketer's choices in media has lead to some confusion. There are no experts in this newly emerging space and trial and error won't always create success stories.What are the best tactics to use? How do I measure the effectiveness and ROI? What are the best sites and tools? How do I derive business prospects and leads from social media? With no metrics or analytics (yet) to measure one's spend, who to turn to? Why, ourselves, naturally.Instead of relying on one person to answer these questions, Michael Stelzner turned to 900 members of the marketing collective to get their feedback on how they manage their brands. By embracing this crowdsourced approach, the results of Michael Stelzner's recent White Paper provide clarity and perspective as the push for brand strategy turns marketing on its ear. Here are a few highlights from the White Paper:

  • Nearly 88% of those asked are using social media to market their business, but 72% have been at for less than a few months.
  • 64% of marketers are using social media for 5 hours or more each week
  • Top social media tools in preferred order: Twitter, blogs, LinkedIn and Facebook
These stats along with more interesting findings can be found in this engaging Social Media Marketing Industry Report; I'd also recommend checking out the below video highlighting some of the White Paper's findings with Michael moderating.