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The content delivery network world is getting a new player this week as EdgeCast Networks announced it's teaming up with Deutsche Telekom's international wholesale telecom unit to launch a media content delivery service.
The service will initially be offered in Europe, but there are plans to bring the service to the United States also. The CDN service will be provided through Deutsche Telekom's international carrier sales and supplies, or ICSS, unit. It will provide services for premium video, audio, and content publishers as well as for gaming companies, advertisers, and hosting providers.
"The combination of Deutsche Telekom's powerful global network and EdgeCast's cutting-edge content delivery technology offers a tremendous value proposition to publishers," said James Segil, EdgeCast Networks president, in a statement. He added that the service will be available to existing and new customers of each company.
The service supports streaming video delivery for live and on-demand content, the companies said. The joint effort is the latest in a series of ICSS innovations that Deutsche Telekom provides over its international Internet Protocol backbone.
The Deutsche Telekom service utilizes a set of global content delivery services including content management tools and reporting suites. Helmut Angst, ICSS head, said additional CDN products and services are in the firm's pipeline. "By the end of this year," he said, "additional innovation products and solutions will follow the launch of [CDN]."
The whole CDN landscape has been rapidly changing as a host of providers work to enter the market and improve their offerings. Fritz Nelson, executive producer of TechWeb TV, took note of the changes last year, calling the initial CDN services "CDN 1.0," referring to highly distributed models like those offered by Akamai, which places servers close to users. "CDN 2.0," he said was represented by EdgeCast and other providers "working to customize the storage and data infrastructure itself to provide better performance in reading and delivering the content."