Photo-Sharing Startup Expanding Internationally

Feb 25, 2008 (11:02 AM EST)

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Photo-sharing startup Tiny Pictures on Monday received $7.2 million in funding that will help the company expand internationally and further develop its advertising platform.

The investment was lead by venture capital firm Draper Fisher Jurvetson and included funding from another VC firm, Mohr Davidow Ventures.

Tiny Pictures has developed a platform called Radar, which allows instant sharing of pictures and videos taken with camera phones and camcorders. As users share their pictures and videos using Radar, others can browse and comment on them from on any Web-enabled mobile phone or PC.

Radar currently serves up over 15 million pictures a month to mobile users around the world with the help of partners, such as T-Mobile Germany, Bell Mobility, Danger, and Research In Motion. Tiny Pictures has more than 800,000 users and is expected to have over 1 million users early this year, according to the company.

Last November, Tiny Pictures launched an advertising platform called the Radar Gallery through which users subscribe to channels that offer a collection of syndicated outside content, as well as content from Radar promotional partners and advertisers. Upon subscribing, users receive daily content both on their phones and PCs.

Part of the funding secured by Tiny Pictures this week will go toward further developing the Radar Gallery.

At the moment, the service is available in different countries in various languages, including Spanish, Portuguese, Italian, French, and German. The funding will also be used to grow the Radar photo-sharing service internationally.

"We designed Radar to be immediately culturally relevant across the globe, and with little effort on our part Radar has seen early successes everywhere. Following this investment we intend to leverage this early growth and grow our already significant lead in each region," said John Poisson, CEO of Tiny Pictures, in an e-mail.

Tiny Pictures' expansion plans include language support for Chinese and Japanese and distribution partnerships in Asia, Europe, and Latin America, among other regions.