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Kantar Media Bolsters Presence in Emerging Markets
Sep 29, 2013 (07:09 PM EDT)
LONDON, September 30, 2013 /PRNewswire/ --
Appoints Mansoor Khan to new role of Director of MENA and South Asia
Kantar Media has appointed Mansoor Khan to the new role of Director of MENA and South Asia, Kantar Media Audiences to bolster its presence in these key emerging markets. The company is already active in the region, with operations in the UAE, Egypt, Turkey and technology licencing arrangements in several territories in southern Asia.
With more than 23 years of experience, Mansoor is a veteran of the television audience research and measurement business. In his new regional role he will lead business development activities to increase the company's footprint in this rapidly-developing part of the world. Currently Director of International Developments, Khan has played an instrumental role in securing and launching the company's TV audience measurement services in more than 14 countries across Europe, the Middle East, South Asia, Far East Asia and China.
"We see huge potential in this region across all areas of media which means putting in place credible electronic measurement techniques to underpin trading currencies," explains Keld Nielsen, Global Commercial Director, Kantar Media Audiences. "In appointing Mansoor to this key role to develop our local presence, the industry will also benefit from his considerable skills and experience."
Commenting on his new role Mansoor Khan commented: "I am looking forward to working with clients and the wider industry in such a dynamic and media-driven area of the world. Promoting the importance of understanding and measuring the connected consumer, across all media, continues to be at the forefront of our mission in this region and further afield. I welcome the opportunity."
The new role is effective from 1 October 2013, and Khan will relocate from London to the region.
Kantar Media provides critical information that helps our clients make better decisions about communications. We enable the world's leading brands, publishers, agencies and industry bodies to navigate and succeed in a rapidly evolving media industry. Our services and data include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and evaluating consumers' reactions in earned media. As the global house of expertise in media and marketing information, Kantar Media provides clients with a broad range of insights, from audience research, competitive intelligence, vital consumer behaviour and digital insights, marketing and advertising effectiveness to social media monitoring. Our experts currently work with 22,000 companies tracking over 4 million brands in 50 countries.
Kantar Media is part of Kantar, the data investment management division of WPP and one of the world's largest insight, information and consultancy groups.
Teresa Horscroft / Kate Alexander, Eureka Communications
SOURCE Kantar Media