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Magic xpi Integration Platform Chosen by Godrej Properties, One of India's Top Real Estate Developers, to Connect Its Salesforce.com and SAP Systems
Apr 30, 2013 (10:04 PM EDT)


OR YEHUDA, Israel, May 1, 2013 /PRNewswire/ --

Magic Software Enterprises Ltd. (NASDAQ: MGIC), a global provider of software platforms for enterprise mobility, cloud applications, and business integration, announced today that Godrej Properties, one of India's top real estate developers, currently developing residential, commercial and township projects spread across 82 million square feet in 12 cities, has implemented Magic xpi Integration Platform as its back-end integration engine for connecting its Salesforce.com and SAP R/3 systems.

The Magic xpi integration enables Godrej Properties to automate many processes regarding its customers, sales, pricing, inventory, materials and billing, and maintain up-to-date data in both Salesforce.com and SAP R/3. By integrating data that was previously locked in separate silos, enterprises, such as Godrej Properties, enjoy increased synergies and efficiencies, including: a more complete view of their customers, real-time up-to-date data, automation of mundane tasks, fewer human errors, improved customer service, and increased customer and employee satisfaction. Magic's enterprise-grade platform and certified connectors to the most popular business systems assure accurate, secure, scalable and high performance applications.

"Magic empowers its customers by enabling them to reliably integrate their applications with a host of internationally renowned enterprise systems with minimum effort. This is crucial for organizations, like Godrej Properties, where maximizing value and employing the best tools to make informed business decisions are of vital importance," said Ran Lewinski, GM - Distribution of Magic Software Enterprises Ltd. "Magic xpi Integration Platform recently received the India CIO Choice 2013 honor for Enterprise Application Integration Software. This project is another piece of evidence showing the growing adoption of Magic technology among Indian enterprises." 

"Using Magic's technology, we were able to rapidly process transactions, while significantly reducing the risks and costs usually associated with such integration projects," said Shailesh Joshi, CIO of Godrej Properties. "This project enables our users to maximize the benefits of Salesforce.com  and have all our updated customer data in SAP at any given point in time."

About Magic Software Enterprises

Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners around the globe with smarter technology that provides a multichannel user experience of enterprise logic and data.

For more information, visit http://www.magicsoftware.com.

Except for any historical information contained herein, matters discussed in this press release might include forward-looking statements that involve a number of risks and uncertainties. Regarding any financial statements, actual results might vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both locally and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in Magic's most recent annual report and other filings with the Securities and Exchange Commission.

Magic has made every effort to ensure that the information contained in this press release is accurate; however, there are no representations or warranties regarding this information, including warranties of merchantability or fitness for a particular purpose. Magic assumes no responsibility for errors or omissions that may occur in this press release.

Magic is a registered trademark of Magic Software Enterprises Ltd. All other product and company names mentioned herein are for identification purposes only and are the property of, and might be trademarks of, their respective owners.

Press Contact:
Tania Amar | VP Global Marketing
Magic Software Enterprises
tania@magicsoftware.com

SOURCE Magic Software Enterprises Ltd