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Link Announcement Service Could Save Lives
Apr 18, 2013 (10:04 PM EDT)

OSLO, April 19, 2013 /PRNewswire/ --

Link Mobility launches Link Announcement Service, a new text message service for effective communication during emergencies.

As recent events from the last couple of years have shown an increasing demand for a more effective communication tool during emergencies, Link Mobility has developed Link Announcement Service.

Case studies show between 70 and 80 per cent of crisis management deals with communication within an organisation.

Link Announcement Service make sure different target groups receive important information rapidly through bulk SMS.

" In case of an emergency good and effective communication is very important," explains Marius Røe, Marketing Director at Link Mobility.

" Communication is usually administrated through computers. This is a cost effective, but also time-consuming communication channel. Time is something you don't have much of during a crisis. When a crisis emerges you need to act fast in order to decrease the damage. With Link Announcement Service you're no longer restricted by computer access in order to send urgent information to your stakeholders. By using a computer or mobile phone the business manager notifies all employees and within seconds he or she gets an overview of all employees who have received the message. The employee can also reply back to the sender."

The Marketing Director says recent events from the last couple of years have shown an increasing demand for a new and more effective crisis and communication service. "22 July is an unfortunate reminder of how important good and effective communication is during a crisis."


The service was created upon request from Aftenposten, the largest newspaper in Norway, owned by the Schibsted Group.  

- In case of an emergency, it's important to have good plans and procedures in place," says Anders Solstrand Holst, Head of Department. "Link Announcement Service will help us get important key messages out in an effective way that gives us the opportunity to focus on other parts of the crisis management."


With 15 years of experience Link Mobility delivers high quality mobile technology and mobile related services to businesses all over Europe, included Telenor, Netcom, TeliaSonera, Aftonbladet, mBlox, TVNorge, Eniro og Schibsted.

Link Announcement Service also provides general info to larger groups i.e. info messages regarding events. For more information, please visit


Marius Røe, Marketing Director,
Phone: +47-99-73-46-06
E- mail:

Johan Andersen, Managing Director
Phone: +47-90-17-57-97

SOURCE Link Mobility