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ImpulseSave Releases Google Chrome E-commerce Plug-in
Jan 17, 2013 (09:01 AM EST)
Facilitates Impulse Saving While Shopping Online
BOSTON, Jan. 17, 2013 /PRNewswire/ -- ImpulseSave, the personal finance company that makes it as easy and fun to save money as spend it, today launched an e-commerce plug-in for the Google Chrome™ web browser. The ImpulseSave extension for Google Chrome lets you impulse save while shopping online, without ever leaving the e-commerce site you're on. Estimates range from 30 to 40% of all e-commerce purchases globally are impulse buys. Further, 10% of U.S. discretionary income is used for e-commerce retail purchases – that's $194 billion last year alone.
"The sophistication with which marketers tempt us to spend our money has become so optimized that it's created a totally unlevel playing field," said Phil Fremont-Smith, co-founder and CEO of ImpulseSave. "Now through our new browser plug-in which tempts you with your own goals and priorities - we're actually providing a point of saving at every point of sale, and at every point in-between."
And it's amazing just how fast these micro-savings add up. Through simple and fun tools like their iPhone and Android apps and now their new browser plug-in, ImpulseSave users are saving on average $3,000 a year, by simply redirecting their money from things they don't really need toward the things they really do. Whether saving for a trip, planning a wedding, or paying off debt, ImpulseSave is a powerful tool that helps people actually reach their financial goals, not just plan for them.
For ImpulseSave customers, the plug-in can be found in the Chrome Web Store: https://chrome.google.com/webstore/detail/impulsesave/ifolcgjbofagnopldjoamogghfkpjeeb
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