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Perfect Sense Digital's Innovative Publishing Platform Adds Social Features With KickApps Social Media Platform Acquisition
Dec 12, 2012 (05:12 AM EST)
Acquisition adds enterprise customers and world-class social functionality to Brightspot CMS publishing platform
RESTON, Va., Dec. 12, 2012 /PRNewswire/ -- KickApps, a widely distributed social media application, is the first acquisition by Perfect Sense Digital, a full-service product development company based in Reston, VA. Perfect Sense Digital will integrate key social features into their Brightspot CMS, including identity management, social graph sharing and user-generated content tools in early 2013.
The KickApps acquisition signifies Perfect Sense Digital's strong commitment to providing an innovative publishing platform (Brightspot CMS) to companies looking to evolve their digital presence on web and mobile platforms. The platform is coupled with Perfect Sense Digital's full-service and strategic product development capabilities including Content Development & SEO Strategy, User Experience Design, a world-class Engineering team, and 24/7 Hosting Operations.
"Combining social media capabilities with the existing Brightspot publishing platform will allow us to continue to help our partners power conversations between consumer brands and their audiences," said David Gang, CEO of Perfect Sense Digital. "We are focused on delivering unique content and technology solutions that enable our partners across all media."
Perfect Sense Digital recently partnered with The Coca-Cola Company on their launch of Coca-Cola Journey. For The Coca-Cola Company, Perfect Sense Digital worked with their internal team to develop a content pipeline and workflow, and to transform their digital team into a best-in-class digital publishing group. Coca-Cola Journey was the 24th project launch for Perfect Sense Digital, continuing to deliver on its mission of making each part of the digital solution well thought through and high performing. "Perfect Sense Digital combines a deep publishing expertise with excellence in execution," said Ashley Brown, Director of Digital Communications and Social Media at The Coca-Cola Company. "Our partnership is frictionless and flawless, and their passion is palpable."
With the KickApps product acquisition comes existing enterprise client relationships with numerous media, consumer and sports brands including The Washington Redskins, Turner, BET and TheWeatherChannel.
Perfect Sense Digital's Brightspot platform now powers 16 media properties and recently added the ability to allow editors to effortlessly simultaneously publish content to all their digital experiences (desktop, tablet and mobile and all major social platforms) through a single editorial dashboard. "Integrating and delivering on social media programming is cumbersome for the leading content management systems," added Mr. Gang. "We will be the first platform to deliver a seamless social publishing experience, providing a coordinated approach across all digital touch points which will eliminate the multiple sets and platforms required to reach our audience today."
About Perfect Sense Digital
CONTACT: Natasha Crowe, +1-703-956-5824
SOURCE Perfect Sense Digital