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"The Real Housewives of Atlanta" Alumna Debuts New Jewelry Collection Exclusively Designed for Kitsy Lane
Dec 11, 2012 (05:12 AM EST)


Sheree Whitfield introduces The She by Sheree Collection just in time for the holiday season

ATLANTA, Dec. 11, 2012 /PRNewswire/ -- Kitsy Lane, the premier social commerce community for jewelry designers, today announced that Sheree Whitfield, a prominent Atlanta socialite and entrepreneur, best known for her role on "The Real Housewives of Atlanta" has unveiled her new, premiere jewelry merchandise collection. The She by Sheree Collection was exclusively created for Kitsy Lane and will be offered solely through Sheree's Kitsy Lane boutique (shebysheree.kitsylane.com). The She by Sheree Collection, will launch with custom pieces of fashionable yet affordable jewelry Sheree has personally designed.

Sheree drew her inspiration for her new line from women who inspire her. "There was a specific type of woman I had in mind when creating The She by Sheree Collection. She is active and fashionable, cares deeply about her family, cares about her health and yet does it all with a budget in mind...I love to interact with this woman. She is my inspiration," said Sheree Whitfield.

The fashion-forward collection debuts this holiday season with chic, feminine pieces that sparkle in gold and crystal. The intensity of the colors, beautiful, exaggerated geometric shapes and simple crystals create dramatic, wearable pieces that can be worn for day or night. Her new line features necklaces, earrings, and bracelets ranging from $30-$75.

Sheree joined the Kitsy Lane community in August to build upon her wealth of retail business experience by opening a virtual accessory and jewelry boutique. The exclusive launch of her jewelry collection builds upon the success she has experienced through the Kitsy Lane social e-commerce platform. Through her boutique, Sheree not only shares and sells jewelry and accessories but also shares her chic style sense and advice, engages her online audience, and encourages and supports emerging designers to grow their businesses.

"We are excited to be the exclusive carrier of The She by Sheree Collection. The new line is exceptional in terms of design and quality; Sheree is an amazingly talented and well-rounded designer," said Kitsy Lane founder, Andy Fox. "Sheree has truly become an instrumental member of the Kitsy Lane social commerce community and we are thrilled to continue growing our network with her."

Since Kitsy Lane launched in July 2012, the number of Kitsy Lane boutique owners has exploded from a beta of 250 to more than 17,500 and growing. Kitsy Lane's social e-commerce platform allows anyone—from stay-at-home moms, people who work from home and college students, to celebrities to stylists— to open their own accessory and jewelry boutique free of charge, earn extra money and utilize Kitsy Lane's social e-commerce platform to sell their favorite pieces and grow their customer base.

Sheree will be hosting a webinar on Tuesday, Dec. 18 to talk through her line to customers. To attend the webinar please visit ShebySheree Designer Walkthrough. To shop with Sheree or to open your own boutique, visit shebysheree.kitsylane.com and follow her on Twitter for style tips and upcoming sales, @IamSheree

About Kitsy Lane
Fashion technology company, Kitsy Lane launched in July 2012, offering the first of its kind social marketing platform to support automated and targeted business growth for at-home entrepreneurs. The unique platform moves the concept of direct sales online, executing a new business model with an emphasis on social selling. Kitsy Lane enables entrepreneurs to open an online boutique free of charge and already supports a growing community of more than 17,500 Boutique Owners. For more information on Kitsy Lane, log on to www.kitsylane.com.

SOURCE Kitsy Lane