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Trover Launches Desktop Photo Uploader to Meet Demand for Fresh Local Content Around the World
Dec 07, 2012 (11:12 AM EST)
Mobile-focused developer sees opportunity to grow content and membership through expanded desktop access
SEATTLE, Dec. 7, 2012 /PRNewswire/ -- Trover Inc., a mobile app and website for travel, culture and photography enthusiasts, today announced the release of the Desktop Photo Uploader, a new feature that allows members to share their discovery images and locations directly from their Mac or PC.
The new feature is designed to streamline sharing of photos taken with larger cameras and ease posting of photos stored in desktop archives. Until now, all discovery images and text on Trover were published through a smartphone. Trover believes the Desktop Photo Uploader will increase the posting rate among existing members and also attract a new group of passionate explorers who shoot primarily with higher-end cameras or prefer a desktop keyboard to describe favorite places. With this feature, Trover expects to compound the growth of its global discovery collection.
"Trover members love uploading great smartphone photos while on the go, but for many, they're just the tip of the iceberg," said Jason Karas, CEO of Trover. "The Desktop Photo Uploader is what our members have been asking for: a way to tap into their photo archives, which can be a gold mine of stunning images. We expect a huge influx of original content, delivering more local insights, inviting more social feedback and attracting more photographers."
Strong demand for authentic, compelling local knowledge
Trover is also developing content partnerships with travel reservation and media websites that increasingly seek fresh, user-generated content to inspire customers and to ease hotel and activity choices once they have selected a destination city.
Increasing the velocity of high quality Trover content
"Trover has been fantastic for photographing and discovering hidden gems, yet my smartphone camera is only one of several I use as I explore and share the world," said Los Angeles-based photographer Tony Butler. "Now with the Desktop Photo Uploader, I can share my library of digital images of favorite places and cool locations directly from my computer without having to first send them to my smartphone. It's also much easier to include a detailed write-up using my computer keyboard, which makes for a better, more detailed posting. And that is very appealing."
Trover is a private company funded by General Catalyst Partners, Ignition Partners and Benchmark Capital with offices located in Seattle, WA. For more information, visit www.trover.com.
SOURCE Trover Inc.