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NuffnangX App Makes It Easier to Discover and Follow Blogs from Mobile Devices
Dec 07, 2012 (09:12 AM EST)
Identifies Most Relevant Line from Blog Content; Readers and Bloggers Communicate with Text-Style Messages
SAN FRANCISCO, Dec. 7, 2012 /PRNewswire/ -- App developer NuffnangX announced today the launch of a new Android and Apple app that combs through content from thousands of blogs to select the most relevant line of text to deliver to smartphone and mobile device users, making it easier for them to follow their favorite blog authors and topics. The app transmits live feeds on selected blogs, enables subject lists to be built to discover new blogs and facilitates communication through text-style messaging between the reader and the blogger.
Based on NuffnangX's proprietary algorithm, the app identifies the most important line from any blog and presents it to the user to decide whether to read the rest of the blog. Users can build categorized lists of blogs and receive notifications in a live feed when selected blogs are updated.
A rating and recommendation feature allows NuffnangX users to critique blogs and build a database for creating lists of popular blogs across multiple topics. Users can search through this collection of recommended blogs as well as millions of other online blogs.
Another app feature allows bloggers to "claim" their own blog and access a plug-in that enables two-way communication with readers. When bloggers receives messages, they are notified on their mobile devices and can instantly respond to readers. Messages appear as text-style communication, allowing bloggers to develop personal rapport with readers and grow their audiences.
"NuffnangX presents Web users with a simple yet powerful tool to better enjoy blog content," said Timothy Tiah, co-founder of NuffnangX. "Only around one percent of all blog readers come through the mobile phone, compared to 50 percent of all Twitter and Facebook visitors. We saw the opportunity to fundamentally change the blog industry, which has remained relatively stable for nearly a decade. During beta testing of our app we saw an average time of usage per session to be 24 minutes, a considerable amount of time that showed our beta users were finding and reading quality blogs."
NuffnangX founders Timothy Tiah, who studied economics at the University of London, and Cheo Ming Shen have created several successful companies together including Nuffnang, Churp Churp, Jipaban and RippleWerkz Studios. The Malaysian and Singaporean entrepreneurs were named by Business Week as two of the Top 25 Young Entrepreneurs in Asia.
For more information about NuffnangX, visit www.nuffnangx.com. To download the app on the Google Play, visit https://play.google.com/store/apps/details?id=com.netccentric.android, or visit https://itunes.apple.com/us/app/nuffnangx/id560458456?ls=1&mt=8 for the iOS version.