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Echo To Launch Holiday Pinterest Sweepstakes Series To Highlight Accessories, Home Goods And Resort Collections
Nov 09, 2012 (10:11 AM EST)
NEW YORK, Nov. 9, 2012 /PRNewswire/ -- With the holidays almost upon us, Echo is kicking off the season early by giving AND gifting across several major Pinterest categories. As part of an extended partnership with noted fashion blog Honestly...WTF and Real Simple, Echo will launch three separate Pinterest sweepstakes that will each feature a separate Echo pin board highlighting products that capture a part of Echo's mantra, Print.Pattern.Color. Entrants will then have the opportunity to re-pin their favorite items for a chance to win Echo products and cash prizes and gift cards from top retailers.
The first sweeps in the series, Gift Them With Print, will feature a print-themed Echo pin board with products such as scarfs, gloves and bags that are perfect for your holiday wish list. Echo partner, Honestly...WTF, will also be co-promoting this sweepstakes across their various social media outlets including Pinterest, Twitter and Facebook.
The second sweeps in the Pinterest series, Patterned Presents For Your Home, will feature a pattern-themed Echo pin board with home goods such as tabletop and decor that are perfect for holiday entertaining and gifting. Echo partner, Real Simple, will also be promoting this sweeps on their website and across their various social media outlets.
Color Away The Winter Blues, the final sweeps in the Pinterest series, will feature a color-themed Echo pin board with resort products such as swimwear, cover-ups and totes. An online travel influencer will be promoting this sweeps on his/her website and via his/her own social media outlets.
"We're thrilled to have the opportunity to introduce Pinterest fans to the Echo brand and the many beautifully designed accessories and home decor our company is known for," says Sandra Garay, Director of Marketing. "In addition, partnering with a fashion-forward blog like Honestly...WTF and a lifestyle authority like Real Simple allows us to further reach style enthusiasts within the fashion and lifestyle digital space who crave the necessary essentials to add print, pattern and color to their holiday aesthetic."
The first Pinterest campaign will continue rolling out through January 2013.
ABOUT THE ECHO DESIGN GROUP
It all began with something simple. In 1923, on their wedding day, Edgar and Theresa Hyman founded Echo Scarfs. Since then, Echo has grown into America's best-kept fashion secret. With each new line of fashion accessories, handbags, beachwear, and home decorative products, Echo has brought the same timeless values of quality, craftsmanship and integrity. We believe inspired design changes everything. We believe that for every season there is a pattern, for every mood, a color. That in a world where everything changes, the transformative power of beauty never goes out of style. And for everyday inspiration, there is always Echo. After almost 90 years, our love affair with bold gorgeous colors and vibrant patterns is still going strong. And to think, it all began with a scarf.