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Holiday Shopping Spending to Increase in 2012, Yet Shoppers Are Missing the Opportunity to Save More According to Survey from Ipsos Public Affairs and Offers.com
Nov 08, 2012 (05:11 AM EST)
Survey Finds That Less Online Shoppers Are Looking for Online Coupons or Deals Compared to Last Year
AUSTIN, Texas, Nov. 8, 2012 /PRNewswire/ -- A telephone survey conducted among 1,001 U.S. adults by Ipsos Public Affairs and commissioned by Offers.com, found that consumers plan to increase the amount they will spend this holiday shopping season, but are overlooking big opportunities to save money in the process. The survey found that given the current state of the economy, 13% of consumers plan to spend more during the upcoming holiday season than they did last year. However, among those who shop online, just 24% say they look for coupons or deals always or most of the time when making online purchases, a decrease from 40% last year; 36% say that they never do so, an increase from 23% in 2011.
"It's great to see a higher level of consumer confidence this year," said Steve Schaffer, CEO of Offers.com. "With more savings available by all major retailers, there's tremendous opportunity for shoppers to save. In fact, we've found that consumers save an average of $25 on the most wanted holiday gifts when they shop through Offers.com."
Online Shopping Coupon Usage
Black Friday 2012
The survey also found that this year 32% of consumers plan to shop on Black Friday.
Offers.com provides consumers with easy-to-find online coupons, coupon codes, offers, and deals from thousands of online stores. The Offers.com Holiday Savings Center provides consumers with unique and helpful content such as shopping tips and holiday survival guides. Offers.com also organizes deals around specific holidays and trends such as Black Friday 2012 Deals, Cyber Monday 2012 Deals, and Christmas 2012 Deals.
The surveys were conducted by Ipsos Public Affairs from October 4-8, 2012, and September 8-13, 2011. For the surveys, nationally representative samples of 1,001 randomly-selected adults aged 18 and over residing in the U.S. were interviewed via Ipsos' U.S. Telephone Express omnibus. With a sample of this size, the results are considered accurate within ±3.1 percentage points, 19 times out of 20, of what they would have been had the entire population of adults in the U.S. been polled.
The full results of the survey can be found here.