SAN FRANCISCO, Nov. 7, 2012 /PRNewswire/ -- ICAP Patent Brokerage announces for auction social networking and internet privacy techniques from inventor John W. Ogilvie. This lot will be included in the 17^th ICAP Ocean Tomo IP Auction on November 29, 2012, at The Ritz Carlton in San Francisco, California.   

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"We are excited to be offering an IP portfolio that combines the popularity of social media with the importance of internet privacy to our global base of buyers," says Dean Becker, CEO of ICAP Patent Brokerage. "This offering is relevant to social networking sites and virtual communities interested in protecting the privacy of their users."

Key Characteristics & Benefits
The portfolio discloses techniques for protecting the personal information of a user on a website, and for encouraging users to securely share their personal information with a service provider in order to reduce the risk of unwanted offline encounters. Social networking website users want to maintain control over the information in their social profiles, but also want to communicate via instant message, blogs, and forums with other users. The techniques available for sale provide improved protection of a user's personal information to the precise extent desired over social networking websites.

Utilizing this technology, users and service providers can reach a mutually agreeable balance between complete anonymity and full online disclosure of users' offline identities. In some cases, a user's personal information is securely shared with a service provider – but not with other users – so the service provider can help the user avoid contact with specified groups online and/or offline, such as online advertisers. In other cases, a proposed online identifier, either an avatar or username, of a user is compared with personal information and is accepted only if it does not pose an excessive risk of revealing the offline identity of the user. Therefore, security of a user's personal information is increased, allowing the users to securely and beneficially disclose their offline activities, such as planned travel, interests, pictures, postings, or contact details, to providers of social networking websites.

For a technical description of this IP sales offering, click here.

To learn more about the assets available for sale in this portfolio:
Contact Dean Becker of ICAP Patent Brokerage at (561) 309-0011 or via email at Dean.Becker@us.icap.com.

To register for the upcoming event or submit IP for consideration for the auction, click here.

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About ICAP Patent Brokerage
ICAP Patent Brokerage is a division of ICAP plc and the world's largest intellectual property brokerage and patent auction firm.

About ICAP
ICAP is the world's leading interdealer broker and provider of post trade risk and information services. The Group matches buyers and sellers in the wholesale markets in interest rates, credit, commodities, FX, emerging markets and equity derivatives through voice and electronic networks. Through our post trade risk and information services we help our customers manage and mitigate risks in their portfolios. For more information, go to www.icap.com.

SOURCE ICAP Patent Brokerage