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Who Really "Likes" Romney? Who Really "Likes" Obama? Wisdom™ Knows!
Oct 26, 2012 (03:10 PM EDT)
MicroStrategy's Wisdom App Analyzes the Candidates' Facebook Fans Nationwide and in Key Swing States: Differences in "Likes" Tell a Tale of Two Americas
Wisdom Also Allows You to Create Your Own Chart of Your Friends' Political Leanings
TYSONS CORNER, Va., Oct. 26, 2012 /PRNewswire/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today delivers a compelling analysis of the Facebook fan bases of Obama and Romney across key battleground states with its Wisdom app.
Wisdom, a social intelligence platform, provides powerful insights into the overall preferences of nearly five million US-based Facebook users, representing more than 3% of the US Facebook population. These insights are based on aggregated and anonymized Facebook profiles, which include "Likes" and check-ins, as well as census data.
Wisdom currently analyzes more than 535,000 Obama and 172,000 Romney Facebook fans based in the US, and tells us, in aggregate, who they are; where they live; how old they are; what they read; what they watch; what they listen to; what they eat and drink; and where they hang out. To see a comparison of Obama and Romney Facebook fans nationwide and in eight key swing states using Wisdom data, click here.
Romney's Facebook fans skew toward male voters, married couples, and an older age demographic, while Obama's Facebook fans are more evenly split between male and female, are more likely to be single, and skew younger. In addition:
"Wisdom is a tool that can yield powerful insights into the 2012 election campaign and future ones," said Michael J. Saylor, MicroStrategy's Chairman and CEO. "Wisdom, which generates results in seconds, helps managers in political and corporate branding campaigns decide where to target their energies in real-time."
In the critical swing state of Ohio, Romney may want to visit Skyline Chili in Cincinnati for a meet-and-greet photo shoot, because that's where his Facebook fans like to hang out. Or when in Cleveland, he may want to set up a guest appearance on WKYC Channel 3 – Cleveland, one of the most watched local TV channels among his fans. When Obama campaigns in Florida, he may want to visit the Wynwood Kitchen & Bar in Miami, a favorite hangout of his Facebook fans, for a meet-and-greet photo op.
Wisdom Introduces "My Network Political Leanings"
About MicroStrategy Incorporated
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