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New Social Media Search and Analytics Tool Launched
Oct 17, 2012 (07:10 PM EDT)

Indian Startup SETU Software launches a free Social Media Analytics tool

NEW YORK, Oct. 17, 2012 /PRNewswire-iReach/ -- Indian startup SETU Software launches a free tool that provides real-time social media search and analytics on any topic of interest. Veooz, pronounced as views, computes sentiment on a very large number of topics discussed on Twitter, Facebook, blogs, comments on news articles and other social media networks. Currently the tool is tracking more than 500 million topics and growing.


Veooz attempts to democratize sentiment analysis by bringing near real time sentiment and analytics to the consumers. Users can now see in one place, the sentiment and the discussions taking place on social networks on their favorite people, places and products.

The last decade saw a huge surge in the use of social media networks like Facebook, Twitter, Google+ and blogs generating massive amount of information, opinions, reviews making it hard to track the social conversations, live trends and insights. Fortunately, now there is a solution through this innovative platform that aggregates and analyzes the buzz around users' favorite topics from popular social media networks and puts it all in one place.

The tool presents the pulse of social conversations in the form of Veooz Live Sentiment. It considers all the opinionated posts and offers a real-time measure of social sentiment on a given topic automatically. A rating of +70% on Veooz Live Sentiment means 70% of the opinions are positive. Similarly if more than 50% of opinions are negative, then a negative rating will be displayed by veooz.

The platform has been developed by SETU Software Systems, an Indian startup, following several years of research into semantic search and sentiment analysis. "Veooz is a first-of-its-kind free platform that gives a unified view of the live sentiments, current trends, world's views, and influencers' opinions on any topic of your interest. With, you can track social conversations, see the Live Sentiment on a hot topic and even post your opinions to your social networks. We currently monitor Twitter, Facebook, news comments and blogs, with support for other social media platforms coming soon,'' says Dr. Prasad Pingali, CEO of SETU Software Systems. The tool has already analysed user conversations on over 500 million topics and boasts a processing rate of 100 million views a day.  

"With purpose-built powerful crawlers, robust sentiment analysis engine, and advanced NLP techniques, Veooz can process massive amounts of data in near real-time and provide the most accurate sentiments. Built on the back of proprietary state-of-the-art technologies, Veooz can rapidly understand and analyse human generated text,'' says Srini Koppolu, Chairman of SETU Software Systems.

SETU Software is a technology startup founded by computer science researchers and academicians based in Hyderabad, India. The leadership team consists of the two co-founders Dr. Prasad Pingali (CEO) and Prof. Vasudeva Varma (Chief Scientist) and its Chairman Mr. Srini Koppolu (former corporate VP and MD of Microsoft India Development Center).

Media Contact: Prasad Pingali, SETU Software Systems P. Ltd., +91-9885227706,

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SOURCE SETU Software Systems