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Future's TechRadar & T3 Websites Smash Global Records With iPhone Launch
Sep 13, 2012 (04:09 PM EDT)
SAN FRANCISCO, Sept. 13, 2012 /PRNewswire/ -- Future PLC's world-leading technology websites, TechRadar.com and T3.com, smashed all previous traffic records with the launch of the Apple iPhone 5 this week. In the 24-hour period which included the unveiling of the new iPhone, TechRadar.com and T3.com drew almost 2.5 million global unique users and generated almost 5 million global page views,*the highest number of visits in a single day the two sites have ever reached.
Apple announced the price, specs and release date of the iPhone 5 at 6 p.m. GMT last night. TechRadar.com topped the Google search rankings for information on the sites and proved to be the most popular destination for people keen to find out all about the new smartphone (according to Experian Hitwise).
With teams working through the night to produce live blogs, in-depth hands-on reviews, informative videos and all of the must-read news, the record-breaking traffic showed Future's unrivalled ability to reach consumers during the technology industry's biggest event.
"Future is rapidly building its position as one of the world's leading technology information businesses," said Mark Wood, CEO, Future PLC. "Our content, our speed of coverage, and our search engine management skills were all put to the test by the iPhone launch. The results showed us to be unchallenged leaders in the UK and a very big player in the US, as well as other key markets."
"Future's record numbers are a huge testament to the dedicated and talented team behind this momentous accomplishment," said Rachelle Considine, Chief Operating Officer, Future US. "It's a very exciting time for Future as our recent success validates our properties as being at the forefront of the technology media space."
Future is the number one technology publisher in the UK – reaching on average 5.3 million people every month. T3 was recently crowned PPA Award winners 2012 for International Consumer Magazine of the Year and Digital Product of the Year, while TechRadar reaches over 13 million global unique users a month.
*Source: comScore Dashboard (2,442,498 unique users, 4,769,866 page views)
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SOURCE Future PLC