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CMI and ADMA to Launch Content Marketing World Event in Sydney
Aug 28, 2012 (04:08 PM EDT)

CLEVELAND and SYDNEY, Aug. 28, 2012 /PRNewswire/ -- The Content Marketing Institute, operators of Content Marketing World, announced today that they are taking the world's largest content marketing event down under. Content Marketing World Sydney, developed by CMI in association with ADMA, will be held 4-6 March, 2013 at the Sheraton on the Park in Sydney, Australia.


Content Marketing World Sydney will be the first major content marketing event held in Australia.  The event is in direct response to more brand marketers in Australasia developing their own online, social media and print content marketing strategies. CMW Sydney will feature the leading global marketers and thought leaders for three days of intensive workshops, keynote presentations and hands-on breakout sessions.

"For well over a year now, we've been getting calls and emails from marketers in Australia wondering when we were going to bring Content Marketing World to Sydney," states Joe Pulizzi, Content Marketing World founder. "We are extremely excited about bringing the conference to Asia Pacific."

Topics at Content Marketing World Sydney include:

  • How marketers are transforming their marketing departments into storytelling factories to attract and retain customers.
  • How to better engage prospects and customers with compelling content.
  • How to deliver the right messages through the right channels, including social, mobile, email, online and even print and in-person strategies.   
  • How the leading organisations in the world are creating, distributing and managing their content.

"Content marketing has proven itself to be an extremely powerful way to engage with customers and prospects" said ADMA's Jodie Sangster.  "The focus on this type of marketing will grow exponentially over the coming years as organisations will increasingly need to deliver personalised, relevant, valuable information to its customers in order to secure and maintain customer engagement," stated Sangster. "It's for this reason we are delighted to be partnering with CMI to bring Content Marketing World to Sydney. It will provide Australian marketers with access to global best practices in this rapidly developing discipline". 

"Even though content marketing has been around for centuries, it's like a new muscle in most organisations," states Craig Hodges, CEO of King Content, exclusive media partner for CMW Sydney. "Even so, we've seen the demand for content marketing services skyrocket in the last six to 12 months. Our clients have consistently told us they want and need more education. We believe CMW Sydney is the answer."

For more information about Content Marketing World Sydney, go to  For sponsor information, contact CMI's Peter Loibl at peter[at]

About CMI:
CMI, the Content Marketing Institute, is the leading global content marketing education and training organization. CMI teaches non-media brands how to attract and retain customers through compelling, multi-channel storytelling. CMI's Content Marketing World event is the largest content marketing-focused event. CMI also produces the quarterly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known small and large brands in the world. CMI is a division of Z Squared Media LLC, a 2012 Inc. 500 company.

About ADMA:
ADMA, the Association for data-driven marketing is the largest marketing body in Australia with over 500 members from the leading advertisers, marketers, agencies and specialist suppliers. 

The membership includes financial institutions, telecommunications companies, energy providers, leading media companies, airlines, major charities, statutory corporations, educational institutions and specialist suppliers to the industry including software and internet companies.

About King Content:
King Content is Australasia's leading digital content marketing agency specialising in developing great content strategies for their roster of blue chip clients. Among the clients King Content works with in Australia and Asia are CBA, American Express, NRMA and Prudential.

SOURCE Content Marketing Institute