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President of Koeppel Direct Speaking at ERA D2C Convention
Aug 17, 2012 (02:08 PM EDT)
DALLAS, Aug. 17, 2012 /PRNewswire/ -- This coming September, Peter Koeppel, President of Koeppel Direct, will be speaking at the electronic retailing industry's biggest event of the year, the ERA D2C Convention.
The ERA D2C Convention is sponsored by the ERA, Electronic Retailing Association, the only trade association in the world that represents leaders of the direct-to-consumer marketplace. Koeppel and many other notable speakers will participate in educational sessions along with nearly 200 exhibitors and sponsors. From September 11th- 13th at the Las Vegas Wynn Resort, members will gather and learn from direct response experts on many topics related to maximizing revenues through direct-to-consumer marketing on television, online, mobile and on radio.
Koeppel will be speaking about his areas of expertise in DRTV media buying and measuring media attribution, which have increased growth in his firm, making Koeppel Direct a leader in the direct response media industry. On Wednesday, September 12th at 10:15 AM, Koeppel's session will address efficient strategies on how to keep up with today's direct response consumers. With many consumers turning to the web, marketers' abilities are hindered when attributing leads and sales to specific media based on dedicated phone numbers. Koeppel will be exploring some best practices that can be employed to determine accurate attribution and providing effective solutions.
Every year since 2009 the ERA D2C Convention has grown and at this year's show they expect more than 4,000 attendees and 200 exhibitors and sponsors. Koeppel's speaking engagement will take place in the D2C Learning Lounge and is called, "The Solution to Missing Media Attribution".
About Koeppel Direct
Founded by Wharton MBA Peter Koeppel, Koeppel Direct has become the leading direct response media firm in the United States since its inception in 1995. The privately held company is based in Dallas and has employees around the U.S.. This world-class direct response television media buying agency specializes in Multi-Channel Direct Response Television - DRTV, online direct response, radio direct response and print direct response campaign management and optimization.
SOURCE Koeppel Direct