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User-Generated Video Production Creates Interactive Experience for Nonprofit CaringBridge
Aug 10, 2012 (12:08 PM EDT)
MINNEAPOLIS-ST. PAUL, Aug. 10, 2012 /PRNewswire/ -- CaringBridge, the premier online space where people can connect, share and receive support and health updates, recently launched an interactive web site and user-generated video production project programmed by Minneapolis web design and development company Nighthawk Marketing.
The project, available at shareyourheart.caringbridge.org, dynamically combines user-generated content with pre-designed video in order to create a new, custom video experience for each user. Users are encouraged to share their video with friends and family using social media. The web site leverages modern technologies including HTML5 for wide compatibility across viewing media including Apple branded phones, tablets and mobile devices.
"Nighthawk Marketing is passionate about the CaringBridge mission and the Share Your Heart video campaign. Our team is doing some really unique, inspiring work for CaringBridge – and our other clients as well. We focus on 100% customer satisfaction to achieve extraordinary business results," said Andrea Douglas, chief marketing officer at Nighthawk Marketing.
The agency partners with clients to engineer and build engaging interactive projects that take an idea from conception to execution.
"Nighthawk Marketing has been an important digital technology partner in our Share Your Heart video campaign and has delivered above and beyond our expectations," noted Christine Mages, community engagement specialist at CaringBridge.
About Nighthawk Marketing
SOURCE Nighthawk Marketing